About the RolePhilo is looking for a strategic, creative, and hands-on Head of Social Media to lead our organic social presence across entertainment, culture, and community.
This person will own social strategy, editorial planning, and platform-native content creation - bringing strong instincts in writing, filming, editing, design, and trend-driven execution. They'll partner closely across Marketing, Design, Programming, Customer Support, Legal, and external creators to keep Philo's social presence timely, consistent, and unmistakably Philo.
Responsibilities- Own Philo's organic social strategy, editorial calendar, and channel approach across key platforms, with a strong focus on short-form video, Reels, Tiktok, YouTube Shorts, and emerging formats.
- Create, film, edit, design, publish, and optimize platform-native social content, including video, graphics, memes, captions, carousels, and trend-driven posts.
- Bring a strong creator/creative ethos to the role, understanding what makes content feel native, shareable, entertaining, and worth watching.
- Develop social campaigns around programming priorities, cultural moments, giveaways, partner needs, and audience-specific initiatives.
- Maintain Philo's social voice and ensure content feels confident, approachable, audience-first, culturally aware, and unmistakably Philo.
- Collaborate with Design, Brand, Growth, Product Marketing, Customer Support, Legal, agencies, and external creators to bring social ideas to life.
- Support influencer and creator partnerships through creator sourcing, briefs, content review, and performance learnings.
- Oversee community management, moderation, and escalation standards across social channels, Reddit, and app store reviews.
- Use performance data, community feedback, and audience insights to inform content, creative, and marketing recommendations.
Qualifications- 7+ years of experience in social media, content creation, entertainment marketing, brand marketing, or a related field.
- Proven experience leading organic social strategy, editorial planning, content development, publishing, and reporting for a consumer-facing brand.
- Strong hands-on skills in filming, editing, short-form video, social design, meme creation, writing, and platform-native storytelling.
- Deep fluency in short-form video, especially TikTok, Instagram Reels, and YouTube Shorts.
- Has a strong curiosity about trends and developments in the social media landscape including new and emerging platforms.
- A strong portfolio of social work that shows creative range, platform fluency, and content that has meaningfully driven engagement, reach, conversation, or cultural relevance.
- Experience with tools like CapCut, Adobe Creative Suite, Canva, Figma, Sprout Social, or similar platforms.
- Strong creative instincts around TV, entertainment, pop culture, memes, fandom, creator culture, internet behavior, and what makes content shareable.
- Excellent writing, editorial judgment, project management, and cross-functional collaboration skills.
- Experience with programming launches, partnerships, giveaways, cultural moments, community moderation, and creator/influencer collaborations.
- Ability to balance strategy and execution - leading the vision while also making the work when needed.
What Success Looks Like- Philo's social presence feels consistent, timely, culturally relevant, and unmistakably Philo.
- Social content becomes more platform-native, creative, shareable, and balanced across video, design, copy, memes, and trends.
- Short-form videos become stronger, more intentional parts of Philo's organic social strategy.
- Organic social provides useful audience insights that inform broader marketing and creative strategy.
- Cross-functional teams have a clear social partner who can translate priorities into strong content quickly.
Status: Full-time
Location: San Francisco, CA or remote within the U.S.
Compensation: Includes annual salary, company stock options, and health benefits. Salary is determined by experience and location:
- San Francisco, New York City: $130K - $180K
- Boston, DC Metro, Los Angeles, Seattle: $120K - $170K
- Denver, Atlanta, Austin, Las Vegas, Sacramento, Chicago: $110K - $160K
- Texas, Florida: $105K - $155K
We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. Philo is an equal opportunity employer. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the Philo team is happy and healthy. Here is a sampling of the benefits we offer our team:
- Full health, dental and vision coverage for you and your family
- 401(k) plan with employer contributions (we match 100% of deferrals up to 3% of pay and 50% of the next 2% of pay)
- Flexible working hours
- Up to 20 weeks of fully paid parental leave
- Unlimited paid time off for vacation and sick leave
- $2,000 annual vacation bonus (we pay you to take a two week vacation)
- $5,250 annually for professional development and educational assistance
- $1,250 annual home office + TV stipend during first year of employment ($250 annually thereafter)
- $500/month ($6,000/year) bonus for employees who commit to working at least 3 days per week in our offices, plus generous commuter benefits ($315/month towards transit, rideshare, bike rental, or parking at our HQ office in San Francisco)
- Free Gympass subscription - an all-in-one corporate benefit that gives employees the largest selection of gyms, studios, classes, training and wellness apps
- Dog-friendly office
- And much more!
