Geotab

Head of Rental & Leasing

Geotab$150K — $180K *
Transportation
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in product or go-to-market roles related to rental and leasing, fleet management, or commercial vehicles, including 3+ years focused on revenue and product development.
  • 5+ years of leadership, particularly in product development teams and ensuring alignment with senior leadership.
  • In-depth understanding of vehicle rental and leasing business models and fleet management practices, with emphasis on customer pain points.
  • Strong skills in commercial strategy, partnership management, and market development for driving growth.
  • Experience in stakeholder management and proficiency in defining commercial metrics with relevant insight.
  • Bachelor's degree in Business, Engineering, or a related field; additional certifications in fleet management or commercial vehicle management are advantageous.

Responsibilities

  • Define and execute the comprehensive product and go-to-market strategy for Geotab's Rental and Leasing segment, focusing on commercial success.
  • Develop a targeted roadmap to enhance market share, revenue retention, and overall performance within the Rental and Leasing segments.
  • Lead annual planning and strategic considerations for product development, resources, budgets, and performance metrics.
  • Build and nurture relationships with enterprise clients and partners, enhancing market credibility through feedback integration.
  • Coordinate with cross-functional teams in marketing, business development, and solutions engineering to enable effective go-to-market execution.
  • Advocate for customer needs within the product organization, ensuring product strategies align with market demands and customer expectations.
  • Create and lead a high-trust, high-accountability team environment focused on performance and change management.

Benefits

  • Flexible working arrangements to accommodate work-life balance.
  • Home office reimbursement program to support remote work setup.
  • Incentives for electric vehicle purchases, fostering sustainable choices.
  • Support for parental transitions through a baby bonus and leave top-up.
  • Access to online learning, professional development, and networking opportunities.
  • Comprehensive medical and dental benefits for employee wellness.
  • Retirement savings program to assist with future financial security.
Full Job Description
Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Head of Rental & Leasing who will own the end-to-end commercial success of Geotab's Rental and Leasing segment across Car Rental and Leasing, Truck Rental and Leasing, and Equipment Rental. This leader will build segment expertise, shape product strategy, package Geotab's solutions for a distinct customer base, and drive go-to-market execution through Geotab's partner channels. If you love technology, understand how connected transportation can transform businesses, and are keen to join an industry leader, we would love to hear from you!
What you'll do:

As the Head of Rental & Leasing, your key area of responsibility will be defining and executing the product, go-to-market, and commercial strategy for Geotab's Rental and Leasing segment. You will develop a focused roadmap, make principled build, buy, and partner decisions, and expand market share, pipeline, revenue retention, and commercial outcomes across the segment's three primary sub-segments. You will also lead annual planning for product strategy, roadmap, headcount, budget, and OKR input, while tracking performance and surfacing risks and opportunities to board leadership.

You will need to work closely with customers, industry associations, channel partners, Sales, Business Development, Marketing, Solutions Engineering, Global Enablement, and product domain teams. You will serve as the authoritative voice of the segment within Geotab's global product organization, ensuring that specialized customer needs and market dynamics are reflected in product planning and solution roadmaps. You will also lead a cross-functional team of product managers, developers, designers, and other specialists, providing coaching, mentorship, career development, and performance support.

To be successful in this role you will be a commercially minded, customer-obsessed, and strategic leader with excellent written, verbal, and bilingual communication skills. You will be comfortable leading through influence, building credibility with senior stakeholders, and navigating change across a diverse channel ecosystem. In addition, the successful candidate will have strong product development, go-to-market, partner management, analytical, and business planning skills, with the ability to translate market insight into measurable growth, adoption, retention, and market share outcomes. You will be able to use data to guide decisions, manage competing priorities, and redesign workflows around AI to improve efficiency.
How you'll make an impact:
  • Own the product, go-to-market strategy, roadmap, and execution for Geotab's Rental and Leasing segment, with accountability for market share, pipeline growth, revenue retention, and commercial performance.
  • Develop and maintain deep expertise across Car Rental and Leasing, Truck Rental and Leasing, and Equipment Rental, translating operator needs and adoption drivers into differentiated product strategy, positioning, and packaging.
  • Build trusted relationships with enterprise operators, customers, industry associations, channel partners, and sales teams to establish feedback loops and strengthen Geotab's market credibility.
  • Make principled build, buy, and partner decisions by leveraging Geotab's platform, solution building blocks, and Marketplace ecosystem wherever possible.
  • Serve as the authoritative advocate for rental and leasing customers across product domains, identifying capability gaps and coordinating roadmap, enablement, and solution development.
  • Lead a coordinated cross-channel go-to-market motion with Marketing, Business Development, Solutions Engineering, Global Enablement, Sales, and external partners.
  • Build and develop a high-trust, high-accountability cross-functional team while leading annual planning, investment prioritization, KPI reporting, and change adoption.
What you'll bring to the role:

  • 10+ years of experience in a product or go-to-market role within the rental and leasing, fleet management, or commercial vehicle industry, including 3+ years with accountability for revenue or commercial outcomes and product development responsibilities.
  • 5+ years of leadership experience, including experience leading product development teams and 3+ years working with senior leadership in cross-functional commercial or product roles.
  • Deep knowledge of vehicle rental and leasing business models, fleet management practices, telematics adoption patterns, and customer pain points across car rental, truck leasing, and equipment rental.
  • Strong commercial, product development, go-to-market, partner management, and market development acumen, with the ability to build relationships and drive market share growth.
  • Proven ability to lead across functions and influence without direct authority, partnering effectively with Product, Development, Design, Sales, Business Development, Marketing, Solutions Engineering, and Enablement teams.
  • Excellent stakeholder management, written and verbal communication, analytical, and business planning skills, including experience defining and tracking revenue metrics, commercial KPIs, and market share indicators.
  • Bachelor's degree in Business, Engineering, or a related field, or an equivalent combination of education and related work experience; relevant fleet management, automotive, commercial vehicle, or general management certifications are an asset.


If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

About Geotab

Geotab is a telematics company that provides fleet management solutions to businesses of all sizes. The company was founded in 2000 and is headquartered in San Francisco, California. Geotab's products and services include GPS tracking, driver safety, compliance management, and fuel management. The company's mission is to help its clients improve their operational efficiency, reduce costs, and increase safety. Geotab has a team of experienced professionals who specialize in developing and implementing innovative solutions to complex problems. The company is committed to delivering exceptional value to its clients and building long-term relationships based on trust and mutual respect.
Learn more about Geotab
Size
1,300 employees
Industry

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