Qualifications

• Minimum 10 years experience in growth, acquisition, or performance marketing, preferably in financial services.
• Bachelor's Degree in Marketing, Business, or a related field.
• Strong analytical mindset, capable of turning data insights into actionable strategies.
• Proven track record in driving customer acquisition with focus on ROI.
• Deep knowledge of paid and owned digital channels with hands-on optimization experience.
• Demonstrated ability to lead high-performing teams and influence executives.
• Transformational mindset with experience in marketing or organizational change.

Responsibilities

• Define channel strategy in partnership with the head of consumer & commercial marketing.
• Oversee all digital and paid media channels to maximize marketing effectiveness.
• Ensure cohesive planning across channels for optimal reach and conversion.
• Monitor and optimize marketing spend based on performance metrics and ROI.
• Establish and manage key performance indicators (KPIs) for continued marketing improvement.
• Utilize analytics to enhance various aspects of campaigns and creative execution.
• Encourage a culture of testing and learning to uncover growth opportunities.
• Lead modernization efforts in marketing tools and measurement frameworks.

Benefits

• Opportunity to champion innovation in advanced targeting and personalization.
• Collaborative work with senior executives across multiple departments.
• Dynamic environment fostering a culture of agility and continuous improvement.