(USA) Director, Digital Media

Walmart, Inc.

$110K — $220K *
US-AnywhereRemote in United States
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in retail marketing or digital media with focus on owned media and tech
  • Proven results in merging marketing with data science and analytics
  • Expert in owned media strategy, campaign operations, and ROI optimization
  • Successful cross-functional leadership in complex organizations
  • Experience in building and nurturing high performing teams
  • Passion for leveraging technology and data for member experience enhancement

Responsibilities

  • Lead strategy and optimization of Sam's Club's media ecosystem
  • Deliver tailored member experiences across various channels
  • Collaborate with marketing, tech, and analytics teams to drive results
  • Innovate and automate marketing tech capabilities
  • Establish frameworks for performance measurement and ROI
  • Develop a high-performing team, fostering collaboration and improvement

Benefits

  • Medical, vision, and dental health coverage
  • 401(k), stock purchase plan, and life insurance
  • Comprehensive paid time off including PTO and parental leave
  • Short-term and long-term disability options
  • Employee discounts and Military Leave Pay
  • Tuition and education benefits fully funded by the company
Full Job Description
Position Summary...
Sam's Club is seeking a dynamic and innovative Director to lead the evolution of our owned media ecosystem. This leader will drive strategy, execution, and optimization across channels including Email, Push, SMS, Message Center, In-Club Digital Signage, Direct Mail, Radio, and Gas Screens-ensuring these channels deliver personalized, connected, and measurable member experiences at scale.

The ideal candidate will bring deep retail marketing expertise, advanced knowledge of martech platforms, and a proven track record of leveraging data science, analytics, and technology partnerships to enhance the member journey.

What you'll do...
  • Lead the strategy, execution, and optimization of Sam's Club's owned media ecosystem.
  • Deliver personalized, connected member experiences across digital and in-club channels.
  • Partner across marketing, product, technology, analytics, and data science to drive business outcomes.
  • Advance marketing technology capabilities through innovation, automation, and experimentation.
  • Establish measurement frameworks that optimize performance and maximize ROI.
  • Inspire, develop, and lead a high-performing team while fostering a culture of collaboration and continuous improvement.


What you'll bring...
  • 10+ years of experience in retail marketing, digital media, or a related field, with expertise in owned media, marketing technology, and personalization.
  • Proven ability to connect marketing, technology, data science, and analytics to deliver measurable business results.
  • Strong understanding of owned media strategy, campaign operations, performance measurement, and optimization best practices.
  • Demonstrated success leading cross-functional initiatives and influencing stakeholders across a complex organization.
  • Experience building, developing, and leading high-performing teams in fast-paced, innovation-driven environments.
  • A passion for leveraging emerging technologies and data-driven insights to elevate the member experience.


At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

-Health benefits include medical, vision and dental coverage

-Financial benefits include 401(k), stock purchase and company-paid life insurance

-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $110,000.00 - $220,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).








Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
or related field.
3 years' supervisory experience

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

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