General Motors

Head of Performance Marketing, Chevy

General Motors • $150K — $180K *
Warren, MI 48089In-Person
Manufacturing & Automotive
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 10+ years of marketing experience in diverse channels including SEO, PPC, and social media.
  • Proven track record in performance marketing within large organizations.
  • Experience leading multi-channel marketing strategies with substantial revenue impact.
  • History of managing significant media budgets and making strategic investment decisions.
  • Demonstrated people leadership in managing direct and cross-functional teams.
  • Expertise in performance measurement methodologies and analytics.

Responsibilities

  • Own Chevrolet's full-funnel performance marketing strategy and achieve clear KPIs.
  • Oversee performance-related paid media and optimize ROI through continuous improvement.
  • Implement SEO strategies and enhance website performance with A/B testing and UX improvements.
  • Develop and manage CRM strategies to personalize customer engagement and boost retention.
  • Partner with teams to optimize analytics frameworks and inform investment decisions with data.
  • Lead testing and experimentation initiatives using advanced analytics and AI techniques.
  • Build and lead a high-performing team of performance marketers and analysts.
  • Manage agencies and cross-functional partners to achieve best-in-class marketing performance.

Benefits

  • Hybrid work model requiring on-site attendance three times per week.
  • Potential for relocation benefits based on the candidate's situation.
Full Job Description
Job Description

This role serves as the senior-most performance marketing leader for Chevrolet and a peer to the Heads of Performance for other GM brands. The leader will own Chevrolet's performance marketing strategy and results across the full funnel, from demand generation through sales conversion and owner loyalty, in partnership with Sales, Brand Strategy, and product reporting directly to the CMO.

This individual will leverage paid media, SEO, CRM, website optimization, data, and analytics to deliver high-quality leads to our dealers, drive profitable growth and market share, and strengthen brand health. The ideal candidate brings deep expertise in performance marketing, a relentless desire to win, and a continuous drive to uncover new performance opportunities.

Through strategic leadership and partnership with the GM Centers of Excellence (COE), this role will help build a data-driven organization that works in real time to optimize all marketing investments and drive brand growth.

What You'll Do:

  • Strategic Leadership & Business Outcomes: Own Chevrolet 's full-funnel performance marketing strategy, translating business objectives into investment decisions and delivering against clear KPIs for leads, orders/sales contribution, ROI, and dealer profitability.


  • Paid Media Management: Oversee all performance-related paid media-search, social, display, video, and programmatic-optimizing spend to maximize ROI through continuous monitoring, adjustment, and disciplined test-and-learn.


  • SEO & Website Optimization: Implement and refine SEO strategies to improve organic rankings and traffic, and enhance website performance through A/B testing, UX improvements, and conversion rate optimization in close collaboration with digital product teams.


  • CRM & Customer Engagement: Develop and manage CRM strategies that nurture leads, improve retention, and use customer data to deliver targeted, personalized campaigns across email, push, and other owned channels.


  • Data, Analytics & Measurement: Partner cross-functionally to optimize the analytics framework and tools, and help define enterprise standards for measurement, attribution, and data quality-debating and refining approaches with Analytics and Finance to inform real-time investment decisions.


  • Experimentation, MarTech & AI: Own Chevrolet 's test-and-learn roadmap (GEO, audience, creative/offer, and new-channel pilots) and champion advanced analytics, automation, and AI/ML in bidding, targeting, and personalization-within GM's governance, privacy, and data standards.


  • People & Team Leadership: Build, lead, and develop a high-performing team of performance marketers and analysts (direct and matrixed), creating a culture of accountability, experimentation, and continuous improvement.


  • Agency & Cross-Functional Leadership: Manage agency and platform partners to best-in-class performance, and serve as the primary performance marketing voice in cross-functional forums (Brand, Sales, Finance, Product, CX, COEs), translating insights into clear tradeoffs and recommendations for senior leadership.


  • Dealer & Tiered Marketing Integration: Integrate national, regional, and dealer-level performance strategies, ensuring alignment with franchise/tiered marketing systems and improving lead quality, conversion, and dealer satisfaction.


Your Skills & Abilities (Required Qualifications):

  • Bachelor's degree.


  • 10+ years of marketing experience, including media, online display advertising, website management, online video advertising/pre-roll ads, social media, retargeting, behavioral/contextual targeting, PPC, SEM, and SEO.


  • Proven track record developing performance marketing capabilities within a large, highly matrixed organization.


  • Proven experience leading performance marketing for a complex, multi-channel, high-spend business (e.g., retail, automotive, financial services, e-commerce) with a material impact on revenue and profit.


  • Demonstrated success managing large media budgets and making investment tradeoffs across channels, audiences, and funnel stages.


  • People leader experience managing a mix of direct reports and matrixed reports, including senior-level talent and large cross-functional teams, as well as agencies and external partners.


  • Transformational mindset and the ability to translate complex performance marketing workstreams into executive-level summaries and clear recommendations.


  • Deep understanding of performance measurement, attribution methodologies, and experimentation design; comfort debating model assumptions and limitations with Analytics and Finance.


  • Hands-on familiarity with ad tech, martech, and CRM ecosystems; proven track record of partnering with analytics and technology teams to unlock new capabilities.


  • Excellent written and verbal communication skills and the ability to influence and challenge senior stakeholders with data-driven insights.


What Will Give You A Competitive Edge (Preferred Qualifications):

  • Experience setting up performance marketing processes, teams, and operating models.


  • Experience working within franchise tiered marketing systems, including integrating national, regional, and dealer-level efforts.


  • Experience in automotive, retail, or other distributed/franchise models strongly preferred.


#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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