Head of Marketing

Virio

$150K — $250K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in B2B SaaS marketing leadership
  • Proven track record at early-stage companies
  • Strong understanding of marketing funnels and GTM strategies
  • Experience in content creation and distribution
  • Ability to operate autonomously with minimal supervision
  • Demonstrated success in building scalable marketing systems

Responsibilities

  • Define brand and category narrative for Virio
  • Craft messaging that resonates with target audience
  • Develop comprehensive demand generation systems
  • Create compelling content that drives revenue
  • Manage and execute marketing events and partnerships
  • Optimize campaigns into sustainable marketing engines
  • Coordinate with internal teams to connect marketing efforts with pipeline growth

Benefits

  • Work directly with the founders
  • Receive meaningful equity as part of the founding team
  • 100% coverage for medical, dental, and vision insurance
  • 401(k) plan for retirement savings
  • $1,000 monthly wellness and meals stipend
  • Relocation support to San Francisco
  • Annual company-wide off-site events
  • Opportunities for high ownership and fast progression
  • In-person culture centered on excellence
Full Job Description
Head of Marketing

Location: San Francisco (in-person, in-office, full-time ONLY)

Compensation: $150K-$250K base + meaningful equity

We are hiring a Head of Marketing to define Virio's narrative, build demand systems, and turn attention into revenue.

What You'll Do
  • Own brand, positioning, and the category narrative.
  • Write the messaging: who we are, who we serve, why we win.
  • Build demand systems across content, paid, events, and partnerships.
  • Ship content that converts: case studies, product narratives, thought leadership.
  • Run launches, webinars, executive dinners, and industry partnerships.
  • Turn one-off campaigns into systems that compound.
  • Manage agencies, contractors, and your first marketing hires.
  • Own LinkedIn distribution as a competitive moat.
  • Tie marketing to pipeline with Sales, Product, and CS.
  • Report on pipeline influence, not impressions.
  • Use AI to out-execute teams five times your size.
  • Set the strategy and ship the work yourself.


What Makes You a Great Fit
  • Early-stage growth. You have owned a number at an early-stage company.
  • Funnel expertise. You know B2B SaaS funnels and founder-led GTM.
  • Autonomous. You need a goal, not a manager.
  • Strategy to execution. You write the plan and the copy.
  • Distribution judgment. You know what to cut.
  • Systems over campaigns. You build what compounds.


Traits That Thrive at Virio
  • High agency. You start before you are asked.
  • Outcome orientation. You measure impact, not activity.
  • Comfort with ambiguity. You build from scratch.
  • Fast execution. You ship quickly without shipping sloppy.
  • Direct communication. You are clear with founders and operators.


Benefits
  • Work directly with the founders
  • Meaningful equity as part of the founding team
  • 100 percent paid medical, dental, and vision
  • 401(k) plan
  • $1k monthly wellness and meals stipend
  • Relocation support for San Francisco
  • Company-wide annual off-sites
  • High ownership, high trust, fast progression
  • In-person culture with a deep commitment to excellence


Full-time, on-site in San Francisco. No hybrid or remote. Virio runs a 996-7 cadence and expects high ownership and high output.

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