Are you passionate about how technology can be used to solve challenges facing state & local governments and educational institutions worldwide? Are you eager to shape the way government agencies, K-12 school districts, and higher education institutions innovate and modernize their operations? These sectors have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps state & local government and education customers transform their organizations using our broad & deep portfolio of cloud services, generative AI, industry solutions, and partners.
Amazon Web Services (AWS) seeks a technically-minded, results-oriented 'Head of State & Local Government & Global Education Marketing' to develop, lead, and execute our global marketing strategy & programs for state & local government and education organizations.
This person will lead a global team of marketing experts that drive industry-specific messaging, account-based marketing, global industry campaigns, executive programs, and presence at large global events & industry tradeshows. They will partner closely with business leaders to shape and position our portfolio of services, solutions, and partner offerings into a clear go-to-market approach that helps customers adoption AWS across State & Local Government and Global Education customer segments. Their team will develop differentiated value propositions backed by compelling 'reasons to believe' that position AWS as the best cloud and AI provider for state & local government and education use cases. They will create world-class industry content, technical storytelling, & experiences that scale across AWS Marketing channels to help decision makers see the value in working with AWS. They will directly influence large deals and AWS adoption through account-based marketing tailored to specific customers.
The candidate will hold a high bar for marketing activities, defining success metrics, measurement methods, and reporting processes. They will work on a rapidly growing business and have the opportunity to drive impact every day alongside a broad set of stakeholders.
Key job responsibilities
- Lead, inspire and oversee the global state & local government and education industry marketing team
- Develop compelling and differentiated value propositions and narratives that bring together AWS industry expertise, services and solutions for state & local government and education
- Drive product and customer stories with excellence through the industry lens and ensure they are delivered through industry-specific digital channels, campaigns, analysts, press, events and commercial organization stakeholders
- Use market insights and competitive analysis to shape our product, sales, go-to-market, and industry marketing approach
- Lead a team of account-based marketers who design and execute ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
- Develop account-specific messaging, content, and campaigns that translate AWS cloud and AI capabilities into relevant value propositions for specific customers
- Build and manage executive engagement programs, including briefings, roundtables, and immersive experiences tailored to senior defense decision-makers
- Build and maintain relationships with executives, customers and industry analysts
- Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall public sector go-to-market strategy
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
BASIC QUALIFICATIONS
- Experience developing detailed go to market plans
- Bachelor's degree in marketing, communications, business, or equivalent
- 10+ years of experience in B2B marketing, with at least 5 years in a people management role leading teams of 5+
- Experience marketing to government or public sector organizations (state/local government, education, or adjacent regulated industries)
- Experience with account-based marketing (ABM) programs, including 1:1 and 1:few campaign design and execution
PREFERRED QUALIFICATIONS
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales
- Master's degree in marketing, communications, business, or equivalent, or MBA
- Experience marketing cloud computing, AI/ML, or enterprise technology solutions with the ability to translate complex technical capabilities into business value
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, VA, Arlington - 156,100.00 - 211,200.00 USD annually
