AbbVie

Head of Marketing, Retina Eyecare

AbbVie$166K — $200K *
Pharmaceuticals & Biotech
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred.
  • Minimum 10 years of Marketing experience.
  • Extensive experience in pharmaceutical, biotechnology, or specialty-care commercial roles with marketing leadership.
  • Demonstrated success in managing franchises or major brands throughout their life-cycle.
  • Strong people-leadership track record in a matrixed organization.
  • Deep expertise in comprehensive marketing capabilities and financial acumen.
  • Proven ability to influence senior stakeholders across various functions.

Responsibilities

  • Set overarching Retina Marketing strategy for in-line and pipeline assets.
  • Own marketing inputs and budgets for the Retina business plan.
  • Direct and optimize integrated marketing plans to drive brand performance.
  • Lead, coach, and develop both direct and indirect team members.
  • Oversee launch strategy and ensure preparedness for new product introductions.
  • Maintain comprehensive understanding of customer and market dynamics.
  • Align cross-functional partners on marketing priorities and execution.

Benefits

  • Paid time off including vacation, holidays, and sick leave.
  • Comprehensive medical/dental/vision insurance.
  • 401(k) plan for eligible employees.
  • Participation in long-term incentive programs.
Full Job Description
Leads the U.S. Retina Marketing team in Eye Care, with accountability for the vision, strategy, execution, and performance of both in-line and launch products. Sets portfolio and brand priorities; translates customer, market and competitive insights into differentiated strategies; and ensures disciplined investment and execution across the product life cycle. Leads and develops the Retina Marketing team and orchestrates cross-functional partners to deliver business objectives and make a remarkable impact on patients. Demonstrates a P&L ownership mindset and a One AbbVie perspective in all decisions. Responsibilities: Retina Marketing Strategy: Sets the overarching Retina Marketing strategy across in-line and pipeline assets. Ensure strategies reflect enterprise priorities, customer needs, market dynamics, and asset life-cycle considerations. Business and P&L Leadership: Own marketing inputs to the Retina business plan, including forecast assumptions, operating budgets, resource allocation, performance objectives, and investment trade-offs. Brand Performance and Execution: Direct development, execution, measurement, and optimization of integrated marketing plans. Establish clear performance indicators, identify risks and opportunities, and hold the organization accountable for timely, high-quality delivery and business results. People and Culture Leadership: Lead, coach, and develop direct and indirect team members; set clear priorities, roles, and decision rights; foster high-performing culture grounded in trust, accountability, agility, collaboration, and enterprise leadership. Launch and Life-Cycle Management: Lead commercial strategy and readiness for launch products, including go-to-market planning, positioning, customer and site-of-care readiness, distribution, access considerations, etc. Ensure continued optimization of established brands. Customer and Market Insight: Maintain deep understanding of retina specialists, patients, practices, sites of care, health care decision makers and competitive dynamics. Cross-Functional Leadership: Serve as the senior Marketing representative for Retina aligning Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Finance, Operations, Trade, Supply Chain, Patient Services, Analytics, R&D, Global, etc. around shared priorities, decisions, resourcing, and execution. External Partnerships and Reputation: Oversee agency and vendor partnerships and guide appropriate engagement with external collaborators, professional societies, and advocacy organizations. Executive Communication and Influence: Provide clear recommendations, updates, and decision frameworks to broader AbbVie leadership. Influence and communicate across organizational matrix. Compliance and Governance: Ensure all strategies and activities comply with AbbVie policies and applicable legal, regulatory, medical, and industry requirements. Qualifications Bachelor's degree required; MBA or other advanced degree preferred. Minimum 10 years of Marketing experience Extensive progressive pharmaceutical, biotechnology, or specialty-care commercial experience, including significant leadership in marketing and brand strategy. Demonstrated success leading a franchise, portfolio, or major brand across multiple life-cycle stages, including launch planning and in-market growth. Strong people-leadership experience with a record of building high-performing teams, developing talent, and leading through change in a matrixed organization. Deep expertise across the marketing capability framework, including insights, segmentation, positioning, value proposition, customer experience, creative development, omnichannel execution, and investment optimization. Strong financial and analytical acumen, including forecasting, operating-budget management, resource allocation, performance measurement, and P&L-oriented decision making. Proven ability to lead and influence senior cross-functional stakeholders across Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Finance, Operations, R&D, and Global teams. Excellent executive communication, strategic problem solving, judgment, and decision-making skills, with the ability to translate complexity into clear direction and action. Preferred experience in ophthalmology, retina, buy-and-bill, specialty biologics, site-of-care markets, or physician-administered therapies preferred. Ability to travel as required, approx. 35% Additional Information Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. • This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

About AbbVie

AbbVie develops pharmaceuticals and medical devices. They provide products and services to therapeutic areas including immunology, oncology, neuroscience, eye care, virology, women's health, and gastroenterology.

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Joining AbbVie means becoming part of a global team dedicated to making a remarkable impact on patients' lives. At AbbVie, our employees are united in the pursuit of groundbreaking innovation and are committed to transforming the future of healthcare with leading-edge science.

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We believe in nurturing our team's professional growth through comprehensive training programs, leadership development opportunities, and continuous learning. Our commitment to your career growth is reflected in our robust offerings that enhance your skills and knowledge.

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AbbVie is dedicated to supporting our employees' well-being both inside and outside of work. Our benefits package includes health, financial, and social benefits that are designed to support the diverse needs of our employees. Our inclusive culture encourages collaboration and innovation, fostering a workplace where all can excel.

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Learn more about AbbVie
Size
50,000 employees
Market Cap
$288.5 billion
Industry
Net Income
$4.6 billion
Founded
2013
5 Year Trend
+17%
Revenue
$45.8 billion
NASDAQ

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