Head of Marketing

Pylon Labs

โ€ข $160K โ€” $200K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in B2B software marketing, with 2+ years leading multi-functional teams.
  • 3+ years in product marketing, focusing on positioning and product launches at a B2B software company.
  • Proven storytelling ability to simplify complex products for different audiences.
  • Experience building or scaling marketing functions in fast-growing startups (Series A-C preferred).
  • Understanding of how positioning affects pipeline and demand generation metrics.
  • Comfortable engaging at the executive level with insights on marketing performance.
  • Strong analytical skills, familiar with Salesforce and funnel reporting.

Responsibilities

  • Own product positioning and messaging to create a compelling narrative.
  • Drive product launches end-to-end, coordinating go-to-market plans and sales enablement.
  • Elevate brand messaging by linking initiatives directly to pipeline results.
  • Lead and develop a team of six marketing professionals, enhancing team connectivity.
  • Build and execute an overarching marketing strategy aligned with revenue goals.
  • Set marketing OKRs and report performance metrics to executives and the board.
  • Define and own pipeline generation strategies, defending metrics with stakeholders.

Benefits

  • Fully covered medical, dental, and vision insurance for employees.
  • 401(k) retirement plan available.
  • Commuter benefits provided.
  • Parental leave offered.
  • 14 company holidays plus unlimited PTO.
  • Annual offsite for team building.
  • Lunch, dinner, and snacks provided at the office.
  • Fitness stipend to support employee wellness.
Full Job Description
We're looking for a Head of Marketing to own how Pylon positions, tells its story, and drives growth. This is a leadership role, not an execution-only one. You'll set the product marketing and messaging strategy that anchors everything else, run point on pipeline as a company-level number, and lead a team that already covers product marketing, brand, content, events, and performance, sharpening how they work together along the way. You'll work directly with our CEO and leadership team on go-to-market strategy at a company that's already proving out product-market fit and scaling fast.

What You'll Do
  • Own product positioning, messaging, and narrative: translate what Pylon actually does into a story that differentiates us against competitors and resonates with buyers, reps, and the board.
  • Drive launches end-to-end: set go-to-market plans for new products and features, arm Sales with enablement and competitive intel, and track how positioning moves pipeline and win rates, not just awareness.
  • Elevate brand and messaging with a growth lens. Every PMM and brand initiative should tie back to the pipeline, not exist in a vacuum.
  • Lead a team of six: a Product Marketing Manager, Lead Brand Designer, Events Marketer, Content Marketer, and two Performance Marketers. You're not just managing outputs, you're leveling up how each function operates and connects to the pipeline, with product marketing as the throughline.
  • Build and execute the company's overall marketing strategy aligned to business and revenue goals.
  • Set marketing OKRs and report on performance to the executive team and board.
  • Own pipeline generation strategy and be the person in the room who can defend that number to the CEO and to Sales.
  • Set and run the multi-channel demand gen strategy, including paid (LinkedIn/Google), events, content, and inbound, and know which levers actually move pipeline versus which just look good in a deck.
  • Partner closely (dotted-line) with Marketing Operations. You own the strategy, they own the systems.
  • Partner with Sales on GTM strategy, pipeline, and demand generation to align on delivering against goals. Define marketing ROI and attribution across channels, kill what isn't working, and double down on what is.
  • Build the team further as we scale: identify gaps, make the case for headcount, and hire people who raise the bar.
What You've Done
  • 8+ years in B2B software marketing overall, including 2+ years leading a multi-functional marketing team (brand, content, product marketing, or performance), not just running a single channel.
  • 3+ years in product marketing, owning positioning, messaging, competitive strategy, or product launches, at a B2B software company, ideally with additional exposure to brand, content, or demand gen.
  • Excellent storyteller with proven ability to turn a complex product into a narrative that a buyer, a rep, and a board member all understand, and to translate that narrative into sales enablement and launch plans.
  • Built or scaled a marketing function at a fast-growing startup (Series A-C preferred), including hiring and developing managers or senior ICs.
  • Working understanding of how positioning and messaging affect pipeline and demand generation, and how to influence pipeline metrics through levers beyond just channel spend.
  • Comfortable operating at the executive level: you can walk a CEO or board through what's working, what isn't, and why.
  • Strong analytical instincts, comfortable in Salesforce, attribution tooling, and funnel reporting, and you use data to make the call, not just report on it.
  • Hands-on when it matters: you can jump into a launch, a piece of positioning, or a campaign directly, not just direct from above.
Why Join Pylon
  • Join as marketing leader at a high-growth startup
  • Work directly with founders on go-to-market strategy
  • Join a strong in-person culture in San Francisco
  • Comp package includes competitive salary, equity, and benefits
Our perks

Fully covered medical, dental, and vision insurance for employees

401(k) retirement plan

๐Ÿš† Commuter benefits

Parental leave

14 company holidays + unlimited PTO

Annual offsite

Lunch, dinner, and snacks at the office

๐Ÿ‹ Fitness stipend

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