Head of Marketing Operations & Analytics

Harvey

$206K — $310K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in marketing operations or analytics, with 5+ years in a leadership role.
  • Expertise in B2B marketing technology stack including automation, CRM, and data visualization tools.
  • Proficient in SQL with experience handling marketing data pipelines directly.
  • History of implementing AI and automation in production systems, not just pilot projects.
  • Experience building analytics frameworks connecting marketing activity to revenue in a SaaS context.
  • Familiarity with data governance, privacy, and consent policies within marketing organizations.
  • Proven budget management and vendor negotiation skills in tech procurement.
  • Demonstrated ability to lead teams in fast-paced, high-growth environments.

Responsibilities

  • Own and optimize the entire marketing technology stack.
  • Lead implementation of AI and automation for efficiency across marketing workflows.
  • Develop comprehensive marketing analytics and reporting systems for data-driven insights.
  • Define lead lifecycle metrics, funnel stages, and scoring models for revenue alignment.
  • Ensure marketing data management complies with quality and privacy regulations.
  • Establish scalable operational processes for experimentation and quality assurance.
  • Manage marketing budget and negotiate vendor contracts with finance.

Benefits

  • Opportunity to architect a cutting-edge marketing operations structure.
  • Work with an innovative, AI-first team shaping the future of marketing.
  • Full latitude to develop long-term marketing solutions with minimal oversight.
  • Engagement with cross-functional teams to drive organizational change.
  • Grow and lead a global marketing operations team in a dynamic environment.
Full Job Description
Role Overview

Harvey is redefining what an AI-native marketing organization looks like, and this role designs the operating system behind it. The Head of Marketing Operations and Analytics owns the platforms, data, and automation that power Harvey's marketing engine. It's a rare shot at architecting a category-defining function with a brilliant team, an AI-native mandate, and full latitude to build it right for the long term.

You'll build the measurement frameworks, technology stack, and reporting systems that connect every marketing dollar to pipeline and revenue, partnering closely with revenue operations, GTM systems, product marketing, and sales leadership to make Harvey's systems and operations data-driven, compliant, and efficient.

What You'll Do
  • Own the marketing technology stack - evaluate, implement, and optimize tools across marketing automation, CRM, ad platforms, attribution, lead routing and enrichment, and data visualization to support a modern, AI-first operating model.
  • Lead AI and automation adoption - identify and ship agentic workflows and automation that remove manual work across the funnel; go beyond piloting tools to running them in production.
  • Build unified marketing analytics and reporting - attribution models, pipeline dashboards, and campaign ROI measurement that serve as a single source of truth for marketing, finance, and sales leadership, and translate into clear, actionable insight.
  • Architect lead lifecycle infrastructure - define funnel stages, scoring models, routing logic, and handoff criteria in partnership with revenue operations and sales development.
  • Own marketing data governance and compliance - ensure data quality, consent management, and privacy frameworks are built into every system and workflow.
  • Drive operational excellence - build scalable workflows, automations, experimentation and optimization practices (e.g., A/B testing), and QA processes that ensure data integrity and let the team move fast without sacrificing quality.
  • Own budget and vendor management - manage the marketing operations budget and technology renewals, and evaluate/negotiate vendor contracts in partnership with finance and procurement.
  • Lead and develop the team - lead and develop a high-performing global organization as Harvey scales its marketing investment.
  • Partner cross-functionally - work with GTM systems, product marketing, customer engagement, sales leadership, and finance to align on targets, surface insights, inform investment decisions, and lead change management across a fast-moving organization.
What You Have
  • 10+ years of experience in marketing operations, marketing analytics, or growth operations, including 5+ years managing and developing teams
  • Deep, hands-on expertise in the modern B2B marketing technology stack across marketing automation, CRM, attribution tools, lead routing/enrichment, automation/orchestration platforms and data visualization tools
  • Working fluency in SQL and marketing data pipelines, with the ability to query, QA, and troubleshoot data directly.
  • Demonstrated experience applying AI, automation, and agentic workflows to marketing operations. You've shipped production systems, not just piloted tools.
  • Proven track record building marketing analytics and attribution frameworks that connect marketing activity to pipeline and revenue in a sales-led SaaS environment.
  • Experience owning data governance, privacy, and consent frameworks for a marketing organization.
  • Experience managing marketing technology budgets and negotiating vendor contracts.
  • Experience managing and developing teams in high-growth environments, ideally at fast-growing, AI-native companies familiar with modern technology stacks.
  • Strong cross-functional partnership and change-management skills, with demonstrated ability to align marketing, sales, finance, and systems teams around shared goals and data, and to translate complex data into clear insight for executive decision-making.
  • A builder's mindset - you have taken marketing operations infrastructure from early-stage to scaled, and you thrive in environments where you can design systems rather than inherit them.


Compensation

$206,800 - $310,200 USD

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