Your Role: Build the Growth Engine for a Brand People Talk About

You9ll be our first marketing leader, reporting directly to the CEO, with a mandate to own the entire function: brand, paid, email, PR, partnerships, events.

Location: Hybrid, New York City - in office 3-4 days a week (Hudson Yards today; our SoHo flagship opens this fall), and out in the city for events and partnershipsReports to: Founder & CEOTeam: Agency and freelance partners from day one; full-time hires as the engine scalesCompensation: $135,000-$165,000 base, commensurate with experience
How You9ll Make an Impact

Build the Member Growth MachineThis is the mandate everything else serves. Twelve months in, marketing reliably delivers new members every month at an acquisition cost we understand - paid, email, partnerships, and referrals all converting and all measured. You9ll launch and optimize Google and Meta campaigns, build the funnel analytics, kill what doesn9t work fast, and scale what does.

Own the Brand, End to EndYou9re the guardian of PrimaryMD9s brand identity. Working from our brand book and our voice - PACI: Personalized, Accessible, Caring, Inspiring - you9ll make sure every touchpoint, from an Instagram post to the SoHo lobby to a member email, delivers the same message: empathy powered by precision, luxurious without being cold, credible without being clinical.

Run Partnerships & PRBuild the relationships that build the brand: collaborations with the wellness, fitness, hospitality, and lifestyle brands our members already love; in-person events worth dressing up for; press that positions our physicians as the voices of concierge longevity care. You9ll select and manage PR agencies rather than waiting on them - you know what a good agency relationship produces and how to demand it.

Own Email & Lifecycle MarketingFrom the first touch to the member renewal, you own the email strategy - prospect nurture, newsletter, member communications cadence - and the CRM discipline behind it.

Lead the Agency RosterOur AEO/SEO agency reports to you from day one. You9ll set their targets, hold them accountable, and add (or cut) agencies and freelancers across creative, paid, and PR as the numbers dictate. You spend every dollar like it9s yours, because we run on our own revenue and it effectively is.

Launch SoHoOur flagship opens this fall in one of the most visible retail neighborhoods in the world. It9s your first big campaign moment - the events, the press, the partnerships, and the paid support that turn an opening into a statement.
What Success Looks Like

By Day 90. You9ve diagnosed the funnel, locked the brand foundations, launched first paid campaigns on Google and Meta, and the email engine is shipping. The SoHo opening plan is yours and it9s in motion.

By Month 6. At least two channels are producing members at a cost we understand. The agency roster is performing or replaced. Our name is starting to come up in rooms we9re not in.

By Year 1. Marketing is a member growth machine - a predictable, measured engine sitting alongside word of mouth. The playbook is documented and ready to travel to the next market.
What We9re Looking For
Experience

• Luxury services fluency is required. You9ve marketed high-ticket services - not products - to affluent, discerning customers, and you understand that trust is the product. Luxury hospitality and private members clubs, premium wellness and boutique fitness, concierge or executive health - that9s the neighborhood we9re hiring from.
• Partnerships and PR are required. You9ve built brand partnerships that actually produced customers, and you9ve managed PR agencies well enough to know the difference between coverage and buzz.
• Startup build experience is required. You9ve built a marketing function from scratch, or near-scratch, at an early-stage company - you know what it means to be the whole department before you get to lead one.
• 5-8+ years in marketing, with breadth across the full stack: brand, performance, content, email, events.
• Hands-on paid media strongly preferred. You9ve personally set up and optimized Google and Meta campaigns - written the copy, structured the audiences, read the dashboards - not just reviewed an agency9s slides.

The Person

• A full-stack operator. You can set the strategy in the morning and build the campaign in the afternoon. You don9t mind getting your sleeves dirty - spinning up a test, shooting the content, fixing the landing page.
• An owner, not a clock-puncher. We measure outcomes, not hours. Launches and events will have their intense weeks; you manage your own energy and you deliver.
• A brand guardian with taste. You notice when a font is off, when a caption is off-voice, when an experience is 90% right - and you care about the last 10%.
• A relationship builder. You genuinely like people, you follow up, and doors in NYC9s wellness, hospitality, and media worlds open when you knock.
• Bought into the mission. You believe healthcare should feel personal, proactive, and human - and you want to make a brand out of that belief.

This Probably Isn9t for You If...

• You9ve only marketed products, or only worked in big teams where 4hands-on4 meant writing the brief.
• You need an established playbook - here, you write it.
• You9d rather manage the work than do the work. For a while, you9ll do plenty of both.