GE Vernova

Global Head of Brand Governance & Operations

GE Vernova$138K — $230K *
Energy & Utilities
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum 7 years in brand management or marketing operations, preferably in a global Fortune 500 firm.
  • Fluency in operational tools like DAM platforms and marketing technology, including AI.
  • Proven executive-level influence and cross-functional collaboration.
  • Experience in building systems that measure brand consistency and business impact.
  • Exceptional judgment in balancing brand protection with operational flexibility.
  • Bachelor's degree in marketing, communications, or business.

Responsibilities

  • Own and evolve the global brand governance framework and decision-rights models.
  • Collaborate with Legal/IP on trademark strategy and brand protection.
  • Act as the main liaison to the GE Aerospace Brand Governance team, ensuring compliance with trademark agreements.
  • Oversee brand governance in high-stakes settings like M&A and partnerships.
  • Lead the global brand operations function, including digital asset management and brand templates.
  • Define and manage the brand technology roadmap, particularly for AI content creation.
  • Conduct brand health measurements and audits, translating findings into executive-ready narratives.

Benefits

  • Medical, dental, vision, and prescription drug coverage.
  • Access to Health Coach and 24/7 nurse-based resources.
  • Employee Assistance Program for confidential counseling services.
  • 401(k) retirement savings plan with company matching contributions.
  • Tuition and adoption assistance, plus paid parental leave.
  • 12 paid holidays and permissive time off.
Full Job Description
Job Description Summary

The Opportunity
The energy sector is undergoing its most significant transformation in a century - and in a category crowded with sameness, brand is a competitive moat. As Global Head of Brand Governance & Operations, you will be the architect and operator of the systems that protect, scale, and strengthen the world's leading energy technology brand. This is not a brand police role. It is a brand enablement role: building the governance frameworks, operational infrastructure, and decision rights that allow thousands of employees, agencies, and partners worldwide to express the brand consistently, compliantly, and creatively - at speed and at scale. As a member of the Global Brand Marketing leadership team, you will sit at the intersection of brand strategy, legal, digital, and business operations, and serve as the connective tissue between our brand vision and its execution across every region, business unit, and touchpoint. The role also provides Chief of Staff support to the Global Head of Brand, contributing to the planning cycles and executive communications that keep a global brand organization and its global stakeholders aligned.

Job Description

What You'll Do

Brand Governance & Stewardship
  • Own and evolve the global brand governance framework: brand architecture rules, co-branding and partnership guidelines, sub-brand and endorsement policies, and decision-rights models (RACI) across regions and business units.
  • Partner with Legal/IP on trademark strategy, brand protection, licensing, and infringement response across global markets.
  • Serve as a lead representative and liaison to the GE Aerospace Brand Governance team (who own and manage the rights to the GE trademark) and deliver on sub licensee reporting requirements. Assure compliance with the TMLA (trademark license agreement). Forster an ongoing dialogue and relationship with GE Aerospace brand team.
  • Govern brand use in high-stakes contexts: M&A integration and divestiture rebranding, joint ventures, sponsorships, and government/regulatory environments.
  • Be a trusted advisor for the organization, ensuring brand ideas get proper consideration, develop a network that is deep and broad encouraging employees to seek your council. Inspire brand zealots across GE Vernova.


Brand Operations & Infrastructure

  • Lead the global brand operations function: digital asset management (DAM), brand portal/design system, templates, and self-service tooling that make on-brand execution the path of least resistance.
  • Define and manage brand technology roadmap, including AI-enabled content creation guardrails - governing how generative AI tools are used to produce brand-compliant content at scale.
  • Build and run intake, workflow, and approval processes for brand reviews; establish SLAs that balance rigor with business velocity.
  • Own agency and vendor operations for brand: roster management, onboarding, briefing standards, and performance frameworks. Including GE Vernova's online shop for promotional merchandise.


Measurement & Compliance

  • Manage brand health and compliance measurement: audits, scorecards, and KPIs that quantify consistency, adoption, and brand equity impact - and translate them into an executive-ready narrative for the C-suite and Board.
  • Run periodic global brand audits across digital, physical, product, and environmental applications; drive remediation plans with regional and BU leaders.


Additional Responsibilities: Chief of Staff Support to the Global Head of Brand

In addition to the core governance and operations mandate, this role provides Chief of Staff support to the Global Head of Brand, including:
  • Supporting the annual planning cycle and leadership team operating rhythms - agendas, priorities, decision logs, and lean management.
  • Assisting with brand function operations: budget tracking, OKR/goal-setting processes, and quarterly business review preparation.
  • Contributing to executive-level materials - Board and C-suite presentations, strategic narratives, and internal communications that articulate brand's contribution to enterprise strategy.
  • Support select Tier 1 tentpole event moments as special projects and cross-functional leadership opportunities (e.g. brand campaign launches, custom activations like Innovators Toy Drive and Playland).


Enablement & Change Leadership

  • Support the delivery of global brand education: training curricula, certification programs, ambassador networks, and onboarding for employees, agencies, and channel partners.
  • Support change management for brand evolutions, refreshes, and rollouts - sequencing, communications, and adoption tracking across a complex global footprint.


What You'll Bring

Required

  • Minimum 7 years in brand management, brand operations, or marketing operations, ideally with experience at global Fortune 500 organization.
  • Deep operational fluency: DAM platforms, brand portals, workflow tools, design systems, and marketing technology including cutting-edge AI technologies.
  • Proven ability to influence at the executive level and operate across Legal, IT, Procurement, HR, and global business leadership.
  • Track record of building measurement systems that connect brand consistency to business value.
  • Exceptional judgment in balancing brand protection with business enablement - you know when to hold the line and when to flex.
  • Bachelor's degree in marketing, communications, business, or related field.

Preferred
  • Experience in energy technology, industrial technology, infrastructure, consulting or other complex sectors.
  • Chief of Staff or business operations experience supporting a senior executive - planning cadences, executive communications, and strong judgment with sensitive organizational matters.
  • Experience navigating brand in regulated, safety-critical, or government-facing environments.
  • Experience leading and inspiring distributed global teams across time zones and cultures.


Who You Are

  • A systems thinker with a brand heart - You see governance as design - elegant rules that scale creativity, not bureaucracy that suffocates it.
  • A diplomat with a spine - You can say no to an-off brand activation gracefully, and yes to a smart, data-backed exception quickly.
  • An operator - You are energized by workflows, tooling, and measurement - and you sweat the details.
  • A translator - You move fluidly between creative teams, legal counsel, engineers, and the C-suite, making brands legible and valuable to each.
  • Agile by nature - You are a collaborative partner who thrives in fast-paced environments - energized rather than rattled by quick pivots, shifting priorities, and an accelerated pace, and able to bring others along with you.
  • A detail-oriented project manager - Intense organization skills with the ability to influence and see around corners. A passion for balancing execution and strategy


GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation.

Relocation Assistance Provided: Yes

#LI-Remote - This is a remote position

Application Deadline: August 07, 2026

For candidates applying to a U.S. based position, the pay range for this position is between $138,000.00 and $230,000.00. The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas. The specific pay offered may be influenced by a variety of factors, including the candidate's experience, education, and skill set.

Bonus eligibility: discretionary annual bonus.

This posting is expected to remain open for at least seven days after it was posted on July 21, 2026.

Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.

GE Vernova Inc. or its affiliates (collectively or individually, "GE Vernova") sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a GE Vernova welfare benefit plan or program. This document does not create a contract of employment with any individual.

About GE Vernova

GE Vernova is an energy business company. They provide digital, energy consulting, energy financial services, gas power, grid solutions, nuclear energy, power conversion, renewable energy, steam power, and so on.

GE Vernova Careers

There has never been a more opportune time to join GE Vernova, a leader in innovative energy solutions. As a pivotal player in the energy sector, GE Vernova offers a plethora of job opportunities that cater to a diverse range of skills and professional aspirations.

Work You’ll Do

Embark on a career at GE Vernova and contribute to the transformation of the energy landscape. GE Vernova’s team is at the forefront of innovation, driving growth and sustainability with cutting-edge technology. Lead in a unique role where industry expertise meets leadership in energy innovation. GE Vernova provides a platform where professionals can leverage their skills to influence global energy solutions. Engage with a team of experts dedicated to pioneering developments in the energy sector. GE Vernova is home to a dynamic team focused on creating impactful solutions that address global energy challenges.

Introducing the GE Vernova Professional Growth Path

GE Vernova is committed to fostering professional growth through comprehensive career development opportunities. The company supports its team members' career trajectories with robust training programs, including leadership development and diversity training.

Innovate and Lead

Join GE Vernova to work on transformative projects at the intersection of energy, technology, and sustainability. The company’s commitment to innovation is reflected in its continuous pursuit of next-generation energy solutions.

Cultivate Your Career

At GE Vernova, career advancement is a priority. The company offers a range of positions that encourage professional growth and skill enhancement. GE Vernova’s supportive culture and commitment to professional development make it an ideal place to advance your career.

Explore Job Opportunities and Internships

GE Vernova is actively hiring and offers various positions and internships that cater to a wide range of professional interests and expertise. From engineering to project management, GE Vernova provides a fertile ground for professionals and interns to thrive.

The GE Vernova Commitment to Diversity and Innovation

GE Vernova is dedicated to creating a diverse and inclusive workplace. The company values diversity as a source of innovation and competitive advantage. By fostering an inclusive culture, GE Vernova attracts top talent from diverse backgrounds, enhancing creativity and driving innovation.

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