The OpportunityPaces has a strong marketing foundation and is looking for a Head of Marketing to drive pipeline. This is a hands-on leadership role: you'll optimize and scale established channels and drive the marketing function that takes us to the next stage of growth, including managing a current team of two.
What You'll Achieve- Own Paces pipeline number as we scale
- Own positioning and messaging as the market evolves (AI infrastructure, data centers, grid constraints) and drive consistency across all channels.
- Drive GTM strategy in close partnership with sales, customer success, and revops to ensure alignment and grow the net-new and expansion pipeline.
- Own and optimize Paces' core demand gen channels across events, outbound, paid ads, partnerships while improving pipeline contribution, conversion rates, and CAC across all channels
- Launch new channels and programs that meaningfully expand pipeline
- Own our marketing reporting cadence; connecting marketing activity to revenue across pipeline influence, channel performance, and ROI
- Partner with product to translate what we build into clear messaging, sales enablement, and go-to-market plans that resonate with developers and operators
- Manage and develop our team of two, building a high-output function that punches above its weight
- Leverage AI tools across content, research, and campaign execution to accelerate output and keep a lean team operating at full capacity
- Ensure Paces is seen as the defining voice in AI-powered power development through thought leadership, media, and presence at key industry moments
Requirements- 6+ years of B2B marketing experience, with at least 1 year in a leadership role
- Experience in a demand gen or growth-focused role at a high-growth SaaS or AI company
- AI obsessed; vibe coding must be part of your workflow
- Proven track record owning pipeline metrics and tying marketing activity to revenue outcomes
- Strong communicator with experience shaping brand voice and messaging across channels
- Moves fast and experiments; discards what does not work and doubles down on what does
- Skilled at balancing channel optimization with building for long-term scale
About You- A strategic marketer who connects campaign decisions to business impact
- Hands-on; willing to roll up your sleeves and execute alongside your team
- Excited about the future of AI, and building infrastructure that powers the energy transition
Compensation and Benefits- 185k-225k annual base
- Competitive equity compensation
- 401(k) matching
- Health, Dental and Vision insurance
- Paid company holidays & PTO
- Hybrid work in the office in Williamsburg, Brooklyn ~3x per week
Bonus Points- Experience marketing to renewable energy and data center developers, real estate brokerages, or infrastructure-focused buyers
- Familiarity with how power projects get developed - siting, interconnection, permitting - and what slows them down
- 1+ years of early-stage startup experience
