Reporting to the CMO, this is a senior leadership role and the org lead for Growth and Demand. You'll turn company strategy into pipeline and revenue, own the programs that shape how buyers discover PolyAI and move into pipeline, and build the team and systems to make that motion repeatable and measurable. You'll partner closely with Product Marketing, Sales, and Marketing Operations to keep growth aligned to business priorities and executed with precision.

This is a hands-on building role. The function is early. You'll shape it, hire its first members, and set its operating rhythm.You're a builderYou don't run growth from behind a stack of agency relationships and a request queue. You build the engine yourself, and you build the leverage that scales it. That means shipping AI agents and automations into your own team's workflow: account research, campaign generation, lifecycle drafting, intent-signal-to-play, experiment scoring. The leaders who thrive here are AI-fluent on the edge of the market. They automate their own work first, then scale it across the team.

What you'll do:

• Lead PolyAI's growth strategy across web, paid media, demand generation, lifecycle, and builder/PLG activation
• Build and scale a high-performing growth engine that drives awareness, engagement, pipeline, and revenue
• Own the website as a strategic growth asset: positioning, buyer journeys, conversion, and experimentation
• Set the paid media strategy and investment model across channels, with clear accountability for performance and efficiency
• Lead named-account ABM and precision-marketing programs with defined plays, signals, and orchestration, alongside Product Marketing and Sales
• Build lifecycle and nurture programs that support acquisition and expansion
• Establish a rigorous operating cadence, including pipeline reporting by stage, source, and segment
• Use data to decide where to invest, where to improve, and where to stop
• Hire, develop, and lead a strong team

What success looks like:

• AI fluency. You and your team ship AI agents and automations into the daily workflow, and pipeline-per-FTE climbs as a result
• Audience marketing. A deep, demonstrated command of marketing across the full audience range, from C-suite enterprise buyers to hands-on builders
• The website is a stronger driver of qualified demand and conversion
• Paid, digital, and precision-marketing programs deliver measurable pipeline with improving efficiency over time
• ABM contributes a meaningful share of enterprise pipeline
• Lifecycle programs are measurable, reportable, and compounding
• Marketing-sourced pipeline is a metric Sales and Finance trust

What you bring:

• A builder's mindset: a desire to automate, to become AI-fluent on the edge of the market, and to ship leverage rather than delegate it
• 10 to 12+ years in B2B / B2C2B demand generation and growth
• Experience at a Tier-1 startup backed by Tier-1 VCs, helping take organizations from $100M to $200M+
• Both PLG and sales-led (SLG) experience, including the transition from product-led to sales-led, and demand generation across multiple segments
• A track record of named-account and precision-marketing programs that produced attributable pipeline
• A point of view on attribution that goes beyond last-touch
• Experience building or rebuilding a lifecycle program end to end
• Comfort owning web and conversion as your own surface
• The discipline to kill underperforming channels rather than hedge
• Strong cross-functional credibility with Sales, Product Marketing, and Finance

Experience with vertical campaigns or developer marketing is a plus.

We hire for what you can do, not where you learned to do it. If you've built and scaled this kind of engine without holding this exact title, we'd still love to hear from you. The base salary range for this role is $250,000-$310,000 USD for U.S. based candidates or $270,000-$330,000 CAD for Canada based candidates.

This range is intended as a guide rather than a guarantee, and final compensation will be determined based on individual qualifications, relevant experience, scope of the role, and location. In addition to base salary, you will be eligible for an annual bonus tied to both personal and company OKRs. The role also includes equity, giving you the opportunity to share in the company's long-term success.

Benefits

Participation in the company's employee share options plan

Comprehensive health coverage for you and your loved ones

Life Insurance
• STD and LTD

The opportunity to contribute to the company's 401k plan

Flexible PTO policy + 11 designated company holidays

Annual learning and development allowance

We're all about making WFH work for you - that's why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!

♥ Enhanced parental leave

Company-funded fertility and family-forming programmes

🌸 Menopause care programme with Maven

Sabbatical Program: 5-week paid sabbatical available after 5 years of employment