About the Role:We're looking for a
Head of Growth Marketing to lead Nooks' Growth Marketing organization.
You'll own the strategy, channels, systems, and experimentation that drive customer acquisition and pipeline growth across every stage of the buyer journey. Your mission is to continuously expand our addressable audience, create new opportunities for the business, and improve how prospects discover, engage with, and convert through every digital touchpoint.
This role sits at the center of our go-to-market engine. You'll partner closely with Communications & Content, Product Marketing, Field & Executive Marketing, Sales, and Revenue Operations to translate great products, compelling stories, and memorable customer experiences into scalable growth.
You'll build and lead a Growth Marketing team and help build the foundation, operating model, and culture that enable Nooks to scale efficiently as we grow.
What You'll Do:- Build our growth engine
- Develop the strategy that drives sustainable customer acquisition and pipeline growth
- Continuously expand Nooks' addressable audience and identify new opportunities to reach enterprise buyers
- Build a diversified growth engine that balances paid, owned, organic, partner, and emerging acquisition channels
- Develop annual growth strategies that align investments to measurable business outcomes
- Drive acquisition across every digital touchpoint
- Own the performance of every digital growth channel, including paid media, website, webinars, SEO, AEO/GEO, conversion optimization, and future acquisition programs
- Continuously improve how prospects discover, engage with, and convert through Nooks' digital experiences
- Partner with Brand, Communications, and Product Marketing to ensure exceptional storytelling is matched with exceptional performance
- Build a culture of experimentation
- Establish experimentation as a core operating principle across the Growth Marketing team
- Develop testing frameworks across acquisition channels, landing pages, messaging, offers, website experiences, and conversion paths
- Leverage AI to accelerate testing, optimize campaigns, improve personalization, and increase team productivity
- Encourage rapid learning, data-driven decision making, and continuous optimization
- Build world-class growth systems
- Lead Marketing Operations as the operational foundation of the Growth Marketing organization
- Ensure attribution, lead routing, automation, reporting, measurement, and data quality support confident business decisions
- Partner closely with Revenue Operations to create scalable systems that enable faster execution as the company grows
- Continuously improve operational efficiency through automation and AI
- Build and lead a high-performing team
- Lead and develop a growing Growth Marketing organization, including Paid Acquisition and Marketing Operations
- Coach marketers to combine analytical rigor with creativity, curiosity, and experimentation
- Build operating rhythms, measurement frameworks, and planning processes that help the team execute at a high level
What You Bring:- 8+ years of experience leading Growth Marketing, Demand Generation, Performance Marketing, or Digital Marketing at a high-growth B2B SaaS company
- Proven track record of building acquisition engines that generate measurable pipeline and revenue growth
- Deep expertise across paid media, website optimization, SEO, AEO/GEO, conversion rate optimization, webinars, lifecycle acquisition, and digital growth strategies
- Strong analytical mindset with the ability to identify growth opportunities, diagnose bottlenecks, and make data-driven investment decisions
- A relentless experimentation mindset: you constantly test new ideas, challenge assumptions, and optimize based on results
- Experience leading Marketing Operations or partnering closely with Marketing Operations to build scalable systems and measurement frameworks
- AI-first thinking with a passion for using AI to improve marketing performance, automate workflows, and uncover new growth opportunities
- Strong cross-functional leadership with experience partnering closely with Sales, Product Marketing, Communications, RevOps, and Executive Leadership
- Passion for building high-performing teams and developing exceptional marketers
