JOB DESCRIPTION:As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Consistent and accurate glucose monitoring is the foundation of any diabetes management plan so we're committed to continuous improvement in the way patients and professionals measure, track and analyze glucose levels.
The Head of Consumer Marketing leads and directs all DTC consumer and Customer Engagement Marketing activities for the Abbott diabetes care business in the U.S., including digital media, influencer marketing, CRM program. The Sr. Consumer Marketing Director will develop brand objectives, strategies, and tactical plans to deliver the brands financial commitments to the organization. They will assess, determine, and prioritize potential market growth opportunities, develop appropriate actions plans, and execute with excellence.
What you'll do:
- Lead a team of 2 direct and 25 indirect reports to execute business strategies and plans to ensure delivery of the brands Sales, Margin and Market Share commitments.
- Develop and execute comprehensive consumer marketing strategies to drive customer acquisition, retention, and engagement.
- Build and support a top tier team, providing guidance, mentorship, and support to ensure the successful implementation of marketing plans and a healthy, happy, efficient, and effective team.
- Lead market research to understand consumer trends, insights, challenges, and opportunities, and translate them into actionable marketing strategies.
- Lead our consumer marketing investment strategy - how we think about and execute on digital marketing, social media, email marketing, content marketing, traditional advertising and other channels.
- Implement advanced audience segmentation techniques to target specific customer cohorts, delivering highly relevant and personalized content across email, social, and digital channels.
- FreeStyle Libre CRM lead inclusive of all consumer marketing activations: email, website, app, and roadmap development and execution.
- Lead the development of consumer competitive strategy to address current and future competitors.
- Manage marketing team budget, allocate resources effectively, and ensure cost-effective marketing campaigns.
- Monitor and analyze marketing campaign performance, track KPIs, and make data-driven decisions to optimize marketing efforts and maximize ROI.
- Collaborate with internal and external stakeholders to achieve objectives. These groups include Finance, Retail Sales, Legal, Regulatory Affairs, Public Affairs, Management.
Key Skills Required:
- Leadership: Desire and ability to lead the organization to ensure goals achievement w/ a positive attitude.
- Excellent verbal, written, and presentation/communication skills.
- Strong work ethic, self-motivation, and resourcefulness.
- Ability to develop, rationalize, and present strategy.
- Strong collaboration skills, with the ability to work in a highly matrixed organization.
- Strong analytical skills, with the ability to distill data into a succinct, simple story to influence the organization.
- Learning mindset: approach the business with an intellectual curiosity that is focused on growth, development, and continuous improvement.
- Champion an experimentation culture, where the team can test fast, learn fast, scale fast (when appropriate).
Minimum Experience:
- BS or BA required; MBA strongly preferred due to the business complexity and P&L responsibility of the position.
- At least 10 years of progressively responsible brand management experience in healthcare professional and/or consumer packaged goods marketing, ideally including new products marketing. Preferably, would also possess experience in a sales leadership role.
- Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management.
- Excellent interpersonal skills to collaborate with a multitude of functions, outstanding communication, and presentation skills.
- Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.
- Strong analytical ability and understanding.
- Must be experienced in stakeholder management in a complex organizational structure, a strong influencer and possess negotiating skills.
- Must possess experiences in leading teams, both with direct staff and indirect teams.
The base pay for this position is $197,300.00 - $394,700.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ADC Diabetes Care
LOCATION:United States > Alameda : Plaza 6 Building
ADDITIONAL LOCATIONS:WORK SHIFT:Standard
TRAVEL:Yes, 20 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
