Intuit Inc

Head of B2B Regional Marketing

Intuit Inc • $213K — $289K *
Mountain View, CA 94040In-Person
Finance & Insurance
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in B2B marketing with leadership in field, events, or partner marketing.
  • Proven experience scaling regional marketing functions in mid-market or SMB.
  • Ability to influence across teams, particularly around events and marketing strategies.
  • Experience building a partner marketing function and channel strategies for VARs, ISVs, or resellers.
  • Track record of managing field/event programs with measurable pipeline outcomes.
  • Strong cross-functional collaboration skills, unifying different marketing efforts under shared goals.
  • Close experience working with sales leadership on pipeline accountability.

Responsibilities

  • Own and translate national marketing strategy into regional plans for pipeline generation.
  • Align pipeline and revenue objectives closely with sales, utilizing a 2x3 buying dynamics framework.
  • Drive event strategy for both 1st-party and 3rd-party events, ensuring pipeline goals are met.
  • Influence budget and event priorities to maximize mid-market pipeline growth.
  • Establish and build the partner marketing function for mid-market from the ground up.
  • Create a contact point and visibility roadmap for mid-market partners to foster trust and collaboration.
  • Develop co-marketing programs that enable mid-market partner pilots and scale efforts for success.

Benefits

  • Comprehensive benefits package including health, dental, and retirement plans.
  • Opportunities for professional development and career advancement.
  • Flexible work environment promoting work-life balance.
  • Performance-based incentives including cash bonuses and equity rewards.
Full Job Description
Intuit's B2B Marketing organization is building an integrated go-to-market engine across the full mid-market spectrum, from emerging mid-market through mid-market. The Head of B2B Regional Marketing owns the execution layer that brings that strategy to life: Field Marketing, Events, and Partner Marketing.

This leader is the connective tissue between corporate marketing strategy and the field. They will align closely with sales leadership to ensure pipeline is being created and progressed through both 1st-party (Intuit-owned) and 3rd-party (industry/partner) events, and will build a partner marketing function for mid-market from the ground up. This role requires someone who can drive results through influence as much as through direct management, unifying regional/field, events, and partner motions into a single, accountable GTM function.

Responsibilities
  • Own regional and territory marketing plans that translate national strategy into local pipeline generation, in direct partnership with sales leadership
  • Build shared pipeline and revenue accountability with sales, grounded in the 2x3 buying dynamics framework (in-market, near-market, out-market) and MQA-based measurement rather than MQL volume
  • Drive Intuit's event strategy across both 1st-party and 3rd-party events, ensuring each event has a clear pipeline creation or progression goal tied back to sales
  • Influence and align event execution teams and budget owners to prioritize the events and formats that move mid-market pipeline, even without direct reporting authority over those resources
  • Build the partner marketing function for mid-market from scratch, including strategy, positioning, and enablement for VARs, ISVs, and strategic tech partners
  • Establish a marketing point of contact and roadmap visibility for mid-market partners, closing the trust gap that has stalled prior pilot efforts
  • Develop co-marketing and channel enablement programs that support and scale mid-market partner pilots
  • Ensure all regional, event, and partner programs draw from the same B2B Marketing context engine (positioning, segmentation, playbooks) so local execution stays consistent with the broader GTM motion


  • Partner cross-functionally with Product Marketing, Demand Gen, and GTM Tech to instrument programs and close the loop on signal-driven execution


Qualifications
  • 10+ years in B2B marketing, with direct leadership experience across at least two of: field marketing, events, partner marketing
  • Track record of building or scaling regional/field marketing functions in a mid-market or SMB B2B context
  • Demonstrated success driving outcomes through influence, not just direct management, particularly with event and cross-functional teams outside their reporting line
  • Experience building a partner marketing function from the ground up, including channel strategy for VARs, ISVs, or resellers
  • Demonstrated ability to run field/event programs with measurable pipeline impact, not just brand presence
  • Strong cross-functional operator; comfortable unifying previously disconnected motions under shared metrics
  • Experience partnering closely with sales leadership on shared pipeline accountability
  • Familiarity with account-based and signal-driven marketing approaches (ABX, MQA) preferred


  • Prior experience in accounting/finance software, fintech, or adjacent regulated-channel ecosystems is a plus

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $213,500 - $289,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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