The RoleEnterprise procurement is undergoing a fundamental shift. AI-driven automation is replacing manual sourcing workflows, and the buyers who influence this transition are sophisticated, skeptical, and demand precision. Globality is seeking a Product Marketing leader to own the function responsible for translating complex platform capabilities into clear, compelling market narratives - and for ensuring those narratives reach and resonate with the enterprise buyers who matter most.
What You Will Do- Define and maintain platform-level positioning and messaging that accurately reflects Globality's agentic capabilities and differentiates the company in a competitive and rapidly evolving market
- Develop audience-specific narratives for CPOs, CFOs, and enterprise procurement leaders - leading with business problems and grounding claims in measurable outcomes
- Partner with Product to shape the go-to-market strategy for new capabilities and releases, ensuring sales and customer success teams are equipped to articulate value from day one
- Build and manage relationships with industry analysts (Gartner, Forrester, and others covering procurement and enterprise AI), shaping how Globality is positioned in reports and briefings that influence enterprise buying decisions
- Own competitive intelligence and market positioning, maintaining a clear and current view of the procurement technology landscape
- Establish repeatable frameworks for launch execution, sales enablement, and content development that scale with the business
- Collaborate closely with Sales, Customer Success, Demand Generation, and Revenue Operations to ensure messaging, positioning, and enablement materials are consistent and effective across every stage of the buyer journey
- Develop customer proof points - case studies, references, and testimonials - that give skeptical enterprise buyers concrete evidence of measurable outcomes
- Drive content and event strategy, from field and industry events to the core content assets (briefs, decks, web copy) that support the buyer journey and sales cycle
What You Bring- 12+ years of B2B technology marketing experience, with at least 5 years in a product marketing leadership role
- Demonstrated experience marketing an AI product to enterprise buyers - with the ability to explain how AI capabilities create business value without overstating or obscuring what the technology actually does
- Deep fluency in enterprise go-to-market motions, including sales cycle dynamics, buyer committee structures, and the role of product marketing in revenue generation
- A track record of building and scaling product marketing functions in high-growth environments
- Strong command of analyst and media relations in the enterprise software space
- Exceptional written communication skills - capable of producing and reviewing copy that is precise, credible, and free of consumer or lifestyle framing
- Experience in procurement, supply chain, or enterprise spend management is a plus, but not required
The opportunity is enormous. Enterprise procurement is one of the last major business functions to be transformed by AI. We're not optimizing at the margins - we're fundamentally rethinking how trillions of dollars get spent.
The team is world-class. Our leadership team brings decades of experience from leading global enterprises, and our culture is built for people who want real ownership, not titles.
You'll have real impact. This isn't a role where you execute someone else's playbook. You'll shape the strategy, build the programs, and see the direct business impact of your work.
We work together - literally. We're in-office 4 days a week in Palo Alto because the best event strategies, creative concepts, and GTM alignment happen when we're in the same room. One day a week is yours for focused work, wherever that happens best.
The anticipated annual base salary range for this position is $200,000 - $300,000. Actual compensation may vary based on factors such as experience, skills, and location. This information is provided in accordance with the California Equal Pay Act.
