Job title: Head Marketing Alpha 1
Main ResponsibilitiesMarketing & Brand Leadership
- Own brand vision, strategy, forecasting, and demand signal for the AATD portfolio
- Lead the US team in the execution of a highly digital/AI driven launch impacting the patient and HCP journey, treating LLMs as a customer
- Lead, develop, and manage the AATD marketing team, including Account/Acct Marketing, Patient Experience, Product Strategy, Digital/AI Innovation, and Congresses/Speaker Bureau functions
- Direct brand planning, campaign and messaging strategy, and KPI development/tracking across account and patient workstreams
- Lead launch readiness and go-to-market orchestration for new AATD
- Serve as external liaison to KOLs and Patient Advocacy Groups (PAGs)
TLL Strategy
- Ensure seamless integration between TLL field activity and marketing strategy, acting as the connective tissue between HQ brand strategy and local/regional execution
- Partner with Sales/Field Leadership to align TLL deployment with account planning, KOL engagement, and market access priorities
- Establish governance rhythms and communication cadences between the marketing organization and the TLL organization to ensure consistent field messaging and rapid feedback loops from the field into brand strategy
Governance & Cross-Functional Partnership
- Lead program governance including core teams, LRRs (Launch Readiness Reviews), ELC, SPC Leadership Team, and NALT meetings
- Act as strategic partner to Global and U.S. cross-functional leadership, including Commercial Operations, Market Access, Medical, Regulatory, and Communications
- Partner with PAPA (Patient Advocacy/Programs) leadership on compliant patient engagement program (PEP) execution
- Liaise with Global brand teams to ensure alignment between U.S. execution and global strategy
Team & People Leadership
- Manage and develop a multi-disciplinary marketing team (Product Strategy, Account Marketing, Patient Experience, AI/Digital Innovation, Speaker Bureau, Health Systems)
- Build organizational capability, talent pipeline, and culture across both the marketing and TLL organizations
- Manage budget, resourcing, and operational excellence for the AATD marketing function
About YouRequired Qualifications
- Bachelor's degree required; MBA or advanced degree preferred
- 10+ years of pharmaceutical/biotech marketing experience, including rare disease, specialty, or orphan drug marketing
- Proven experience managing or closely partnering with field-based teams (TLLs, KAMs, or similar liaison roles)
- Demonstrated success leading product launches, ideally in rare disease or specialty markets
- Strong track record of people leadership and cross-functional influence at senior levels
- Experience with patient advocacy engagement and KOL/PAG relationship management
- Familiarity with digital/AI-enabled marketing tools and platforms (e.g., Veeva, CRM, digital "find and switch" initiatives) a plus
Key Relationships
- General Manager
- U.S. and Global Alpha 1 Brand Team
- U.S. Sales/Field Leadership & TLL organization
- Commercial Operations, Market Access, Medical Affairs, Regulatory, Communications
- Patient Advocacy & Programs (PAPA) leadership
Why Choose Us- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness program
The salary range for this position is:
$232,500.00 - $335,833.33
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
