Qualifications
Responsibilities
Benefits
The GTM Managerfor North America is responsible for enabling efficient, scalable, and data-driven commercial operations across the region through the execution and continuous improvement of the organization's Go-to-Market strategy. Partnering closely with Sales, Marketing, Customer Success, Finance, Revenue Operations, and senior business leaders, this role serves as both a strategic facilitator and operational leader, driving cross-functional alignment, accountability, and measurable business outcomes.
The successful candidate will coordinate GTM initiatives, establish and manage a structured operating cadence, support strategic planning, and ensure consistent execution against growth objectives and market opportunities. This role plays a critical part in embedding GTM best practices, enhancing CRM adoption, leveraging TAM/SAM data, and delivering actionable insights that optimize revenue performance across North America.
Key Responsibilities:
Go-to-Market Planning & Execution
Support the development, implementation, and measurement of the North America Go-to-Market strategy.
Establish and maintain a structured GTM operating cadence across the region.
Coordinate and co-chair weekly GTM meetings alongside regional sales leaders.
Partner with business leaders to develop, monitor, and execute strategic growth plans.
Facilitate alignment across sales, marketing, customer success, finance, and operations teams.
Drive adoption of GTM best practices and ensure consistency of execution across business segments.
Monitor progress against initiatives, document action items, and proactively follow up to ensure accountability and delivery.
Champion CRM best practices, including utilization of TAM (Total Addressable Market) and SAM (Serviceable Addressable Market) data to support planning and execution.
Act as the central point of coordination for multiple GTM workstreams and strategic initiatives.
Commercial Leadership & Stakeholder Management
Partner with senior sales leaders responsible for North America's key business segments to support strategic planning and execution.
Build strong relationships across the organization and influence without direct authority.
Drive ownership and accountability among stakeholders through clear governance, reporting, and action tracking.
Facilitate productive discussions that align priorities, identify obstacles, and accelerate decision-making.
Support change management efforts and operational transformation initiatives across the commercial organization.
Analytics & Reporting
Build, maintain, and enhance GTM dashboards, KPIs, scorecards, and reporting frameworks.
Support Quarterly Business Reviews (QBRs) and executive business reviews.
Deliver actionable insights and recommendations to leadership teams using commercial and operational data.
Conduct market opportunity analyses, including TAM/SAM assessments, territory opportunity analysis, and segmentation reviews.
Monitor performance trends and identify opportunities to improve revenue outcomes.
Support annual planning and forecasting processes through bottom-up analysis and data-driven recommendations.
Operational Excellence
Establish repeatable processes and frameworks that improve commercial execution.
Create and maintain GTM templates, governance structures, and operating procedures.
Identify process gaps and lead continuous improvement initiatives.
Support the integration and adoption of new business units, teams, or acquired organizations into the GTM framework when applicable.
Qualifications:
Required
Bachelor's degree in Business, Marketing, Finance, Economics, or a related discipline.
Experience in Go-to-Market Operations, Revenue Operations, Sales Operations, Business Operations, Sales Enablement, Strategy, or Program Management.
Strong commercial acumen with the ability to connect operational activities to business outcomes.
Proven experience managing complex, cross-functional initiatives and multiple concurrent workstreams.
Strong analytical and problem-solving skills with experience translating data into actionable recommendations.
Experience working with CRM platforms (Salesforce preferred) and reporting tools.
Exceptional stakeholder management and communication skills.
Ability to influence and drive accountability across senior leadership teams without direct reporting authority.
Preferred
Experience supporting commercial organizations within SaaS, technology, PropTech, or enterprise software environments.
Experience developing GTM programs and operating frameworks at regional or global scale.
Understanding of market analysis, territory planning, TAM/SAM methodologies, and revenue operations processes.
Experience facilitating executive-level business reviews and planning activities.
Familiarity with sales enablement methodologies and change management practices.
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