GTM Lead - Private Equity

WithCoverage

$200K — $250K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in private equity or related roles including deal teams and operations.
  • Proven ability in building relationships and closing significant B2B deals.
  • Strong communicator with executive presence for external representation.
  • High-ownership mentality; capable of navigating ambiguity and building from scratch.
  • Fast learner, willing to quickly acquire knowledge on insurance products.

Responsibilities

  • Own and scale the Private Equity vertical end-to-end.
  • Develop and engage with key industry relationships.
  • Drive demand generation through targeted outreach and effective pipeline management.
  • Shape the go-to-market strategy in collaboration with the Private Equity Risk Lead.
  • Expand referral networks and identify new market opportunities.

Benefits

  • Competitive compensation that includes equity.
  • Comprehensive benefit plans for medical, dental, vision, life, and disability.
  • Pre-tax accounts including FSA and HSAs.
  • 401(k) provider available through Human Interest.
  • Flexible time off and major national holidays.
  • A curated in-office employee experience to enhance community and innovation.
  • Collaborative and transparent workplace culture.
Full Job Description
GTM Lead - Private Equity

New York, NY

Join With Coverage as our GTM Lead for Private Equity. You will own and scale one of our fastest-growing verticals end to end. This is a leadership role focused on driving top-of-funnel growth for our Private Equity vertical, building deep relationships across PE firms, and owning pipeline generation from first touch through qualified handoff.

We're looking for someone who wants ownership, thrives in high-performance environments, and is eager to accelerate their career by building something meaningful. You're motivated by results, comfortable operating with autonomy, and willing to put in the work required to achieve outsized outcomes as you directly shape the growth of one of our key business verticals.

What You'll Do:
  • Own the Private Equity vertical. Be the true owner of one of our most strategic business lines, accountable for pipeline, relationships, and revenue.
  • Develop industry relationships. Develop deep relationships with managing partners, general counsel, CFOs, and heads of operations at PE firms plus the broader ecosystem
  • Drive execution. Generate demand through targeted outreach, manage the pipeline, and guide prospects through the full conversion cycle with clear communication and follow-through.
  • Shape the GTM playbook. Partner with the Private Equity Risk Lead to refine messaging, packaging, and ICP definition; bring structured product and underwriting feedback that reflects how sponsors actually buy and what they need across the fund lifecycle and portfolio company operations.
  • Build pipeline .Expand referral networks and identify new go-to-market opportunities to consistently grow qualified opportunities.

Who You Are:
  • 4+ years in private equity or PE-adjacent roles: deal teams, operations, or IR at a PE firm; PE coverage at an investment bank or capital markets desk; fund administration or fund formation; sponsor-focused management consulting; or transaction liability/M&A insurance.
  • Skilled relationship builder and networker, with a track record (or clear potential) closing 6-7 figure B2B deals.
  • Strong communicator with executive presence - you'll represent the brand externally.
  • High-ownership operator who's comfortable with ambiguity and moves fast to build a vertical from the ground up.
  • Fast learner, ready to get up to speed on insurance products quickly (we'll teach you).).

For candidates based in the United States, the expected OTE pay range for this position at the start of employment is $200,000 - $250,000/year. Actual compensation will vary based on individual factors, including market location, relevant experience, and role scope. In addition to base salary, this role is eligible for variable compensation tied to performance or quota attainment, where applicable. WithCoverage's Total Rewards package for full-time employees also includes equity participation and comprehensive benefits.

What We Offer
  • Competitive compensation that includes equity
  • Comprehensive benefit plans for medical, dental, vision, life, and disability
  • Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
  • Human Interest: 401(k) provider
  • Time Off: Flexible time off, sick leave, family and medical leave, and major national holidays
  • A curated in-office employee experience, designed to foster community, team connections, and innovation
  • Collaborative, transparent, and fun culture

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