About the Role: We're looking for a
GTM Engineer, Marketing to help build the foundation for a world-class marketing operations function at Nooks.
We're looking for a systems thinker who loves solving complex problems, building reliable infrastructure, and making marketing more intelligent through automation, data, and AI.
You'll partner closely with Demand Generation, RevOps, Sales, Data, and Product Marketing to ensure our GTM engine is accurate, scalable, and resilient as we grow. You'll help design the systems, processes, and measurement framework that power everything from lead routing and attribution to campaign execution and reporting.
The ideal candidate is deeply analytical, relentlessly curious, and proactive. You don't wait for something to break; you design systems that make failures visible before they become problems, and you're constantly looking for opportunities to simplify, automate, and improve.
What You'll Do:- Build a scalable marketing operations foundation
- Own the systems, processes, and operational infrastructure that power our marketing organization
- Design scalable workflows that support a rapidly growing GTM organization
- Continuously improve the reliability, maintainability, and performance of our marketing systems
- Own marketing automation
- Build and optimize automated campaign workflows, lifecycle programs, lead management, and operational processes
- Improve system reliability by reducing manual processes and eliminating fragile workflows
- Identify opportunities to leverage AI to automate repetitive operational work
- Build trusted measurement
- Own marketing attribution, campaign measurement, and performance reporting
- Partner with Marketing Leadership to develop durable measurement frameworks that help us understand what's working and where to invest
- Continuously improve data quality and reporting accuracy across the funnel
- Design resilient GTM systems
- Improve lead routing, enrichment, scoring, lifecycle management, and data governance
- Build monitoring, alerts, and operational safeguards that proactively identify issues before they impact the business
- Create systems that are observable, reliable, and easy to maintain as the business scales
- Partner across the GTM organization
- Collaborate closely with Demand Generation, RevOps, Sales, Data, and Marketing to improve operational efficiency
- Translate business problems into scalable technical solutions
- Recommend new tools, integrations, and processes that strengthen our GTM stack
- Help shape the future of Marketing Operations
- Evaluate new AI-powered tools and emerging technologies that can improve marketing efficiency and effectiveness
- Continuously challenge existing processes and recommend better ways of working
- Help build a modern, AI-first marketing operations function that becomes a competitive advantage for Nooks
What You Bring:- 4-7 years of experience in Marketing Operations, GTM Operations, Revenue Operations, or a similar analytical systems role at a high-growth B2B SaaS company
- A systems thinker who enjoys solving complex operational problems and designing scalable solutions
- Strong analytical skills with the ability to identify patterns, diagnose root causes, and make data-driven decisions
- Experience building and managing marketing automation, attribution, and lead management systems
- Experience with HubSpot or similar marketing automation platforms, with the ability to think beyond any single tool
- Strong understanding of CRM architecture, marketing technology, integrations, APIs, and data flows
- Curiosity about AI and excitement for applying it to automate workflows, improve operations, and increase team productivity
- A proactive mindset: you surface problems before others notice them and bring thoughtful solutions, not just observations
- Strong communication skills and the ability to collaborate effectively across technical and non-technical teams
