About the Role

The GTM Engineer owns the systems and workflows that put Icreon in front of the right people, at the right time, with the right message - and builds the infrastructure to make that repeatable and scalable. You will sit embedded with Sales, working directly on account-based pursuits, outbound campaigns, and content that creates commercial momentum. You are measured on pipeline, not impressions.

At a Glance

Reports To: Marketing Head
Location: New York, NY (Hybrid) Structure
Individual contributor Type: Full-Time

What You Will Own

Inbound Pipeline - Design, build, and run campaigns that generate qualified pipeline for Sales. Own the sequencing, targeting logic, messaging, and iteration cadence.

Account-Based Pursuit Support - Work directly with Sales on specific account targets. Build personalized outreach, research dossiers, and campaign assets for named accounts Icreon is actively pursuing.

Content as a Pipeline Tool - Produce content - posts, articles, case studies, thought leadership - explicitly designed to create commercial conversations, not brand awareness. Every piece has a target audience and an intended next action.

SEO and Web Presence - Own Icreon's search presence as a demand channel. Identify gaps, build content against them, and measure what drives inbound from the right buyer profiles.

Marketing Infrastructure - Own the toolstack: CRM hygiene, sequencing tools, enrichment, automation, analytics. Build workflows that eliminate manual effort and surface signal from noise.

How You Will Operate

This role is embedded with Sales - not adjacent to it. In practice that means:

• Weekly alignment with Sales on active target accounts and pursuit priorities
• Building and iterating outbound sequences across email and LinkedIn
• Producing account-specific research and personalization assets for high-priority pursuits
• Running content distribution with deliberate targeting, not broadcast logic
• Reporting on pipeline contribution - not vanity metrics

What We Are Looking For

Experience

• 3+ years in a GTM, growth, demand generation, or revenue marketing role - ideally in B2B services, consulting, or technology
• Hands-on experience building and running outbound campaigns with measurable pipeline outcomes
• Demonstrated ability to produce content that drives commercial outcomes, not just engagement
• Familiarity with modern GTM tooling across enrichment, sequencing, automation, and CRM

Capabilities

• Systems thinker - you build repeatable infrastructure, not one-off campaigns
• Technically comfortable - you can configure tools, build automations, and connect APIs without needing an engineer
• Strong writer - you produce sharp, specific, human-sounding outreach and content at speed
• Commercially oriented - you understand what Sales needs and translate that into GTM execution
• Analytically honest - you measure what matters and kill what doesn't work

AI Fluency

This role exists because AI has fundamentally changed what one person can execute. We expect this person to be operating at the frontier of that - not experimenting with it. Specifically:

• Prospecting and enrichment - Builds Clay workflows that pull from multiple data providers (Apollo, Cognism, Clearbit), layer in trigger signals (funding events, job changes, tech stack installs, recent news), and output hyper-targeted prospect lists with context baked in - not static CSVs
• Workflow automation - Uses AirOps or n8n to build LLM-powered GTM pipelines: research inputs in, personalized outreach assets out, routed automatically to the right sequence or rep. Reduces manual intervention to near zero on repeatable motions
• Personalized video outreach - Uses HeyGen to produce AI avatar video at scale - personalized prospect videos that don't require a human to record each one. Knows where this converts and where it reads as gimmick
• Campaign and brand content - Uses Higgsfield, Seedance, or Runway to produce cinematic video and visual content for campaigns, LinkedIn, and new business pursuits - at a cadence and quality level that previously required a production team
• AI writing at volume - Uses Claude, ChatGPT, or Copy.ai to produce first drafts of outreach sequences, case studies, LinkedIn posts, and campaign assets fast - then edits for voice, specificity, and commercial intent. Never publishes raw output
• Intent signal routing - Configures tools like 6sense, HockeyStack, or Cargo to surface buying signals and route them into automated outreach or Sales alerts without manual triage
• SEO and content intelligence - Uses Perplexity, Ahrefs, or Semrush alongside AI to identify buyer intent gaps, cluster keywords by purchase intent, and build content that drives inbound from the right profiles - not just traffic

How Success Is Measured

• Primary: Qualified pipeline generated from outbound - volume and conversion into Sales conversations
• Primary: Account-based campaign contribution - % of active Sales pursuits supported with GTM assets
• Content performance - elevation of company leadership, inbound leads from target buyer profiles,
• SEO-driven inbound - organic pipeline from buyer intent keywords
• Marketing infrastructure health - toolstack adoption, CRM data quality, automation coverage