GTM Enablement Associate

Profound

$150K — $170K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2 to 4 years of experience in consulting, operations, product, marketing, or early-career GTM roles
  • Ability to converse effectively with engineers and ask insightful questions
  • Strong writing skills to create clear and actionable documentation
  • Skilled at converting technical details into valuable selling points
  • Comfortable in unstructured environments, capable of establishing order amidst ambiguity
  • Strong collaboration skills with both engineering and sales teams
  • Adaptable to rapid changes and fast-paced product development

Responsibilities

  • Build and maintain an authoritative source of product knowledge
  • Collaborate with Product and Engineering to document new features in real time
  • Translate technical capabilities into buyer-focused value proposition
  • Work closely with sales leadership to create training and launch materials
  • Act as a liaison between Product and field teams to relay feedback
  • Oversee product launch readiness across sales and customer service teams
  • Manage documentation to support scaling GTM team up to 100+ members

Benefits

  • Equity participation
  • Comprehensive health benefits
  • Flexible work arrangements
  • Professional development opportunities
  • Access to a collaborative and innovative team environment
Full Job Description
GTM
• New York, New York
• In-office

We are hiring a GTM Enablement Associate to sit at the intersection of our GTM Enablement and Product Ops teams. As we scale to 100+ GTM hires, every seller, CSM, and SE needs a clear, current, and credible understanding of what Profound does today, what's shipping next, and why it matters to buyers. This role keeps those two functions in lockstep and makes sure product knowledge flows cleanly from Engineering and Product into the field.

What you'll do
  • Build and maintain the authoritative source of truth for what Profound's product does today, how it works, and what is changing
  • Embed with Product and Engineering as new features ship to document capabilities, behaviors, and edge cases in real time
  • Translate technical capabilities into clear buyer value, positioning, and competitive differentiation
  • Partner closely with sales leadership to turn product knowledge into field-ready training, playbooks, demos, and launch materials
  • Serve as the trusted liaison between Product and the field, surfacing customer and seller feedback into the roadmap
  • Own product launch readiness across Sales, Customer Success, Solutions Engineers, and Partners so nothing ships without a clear enablement story
  • Maintain documentation and knowledge systems that scale as we hire 100+ GTM team members this year
  • Equip AEs and Solutions Engineers to confidently demo and explain Profound's differentiation across AI search and agentic workflows
  • Define and track field product fluency, including time-to-competency on new releases and accuracy of field messaging


Who you are
  • 2 to 4 years of experience in a generalist role such as consulting, operations, product, marketing, or early-career GTM
  • Comfortable speaking with engineers and asking the right questions, without needing to understand every detail of how the product works under the hood
  • Excellent writer who can turn complex systems into crisp, durable documentation that the field will actually use
  • Able to translate technical concepts into buyer value and into clear, useful selling materials
  • Comfortable working in unstructured environments and bringing order to ambiguity across multiple teams
  • Credible partner to both engineering and sales counterparts
  • Energized by speed, ambiguity, and a product surface that is changing every week


Location

This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $150,000 to $170,000, depending on experience. Profound's total compensation package includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

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