Gusto

GTM AI Agent Builder

Gusto • $168K — $205K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6 years of experience in Revenue Operations, Business Operations, or Product, ideally in high-growth SaaS or technology companies or 2-4 years in an AI-focused company.
  • Proven track record of building operational systems or automation that enhance productivity, accuracy, or revenue.
  • Familiarity with AI tools and automation workflows; strong intuition for leveraging AI without needing deep ML expertise.
  • Experience with GTM systems such as Salesforce, Gong, Outreach, and connecting insights to commercial impact.
  • Strong program execution skills, capable of managing multiple cross-functional workstreams effectively.
  • Technical background is valued but not mandatory.
  • Excellent communication skills, able to translate technical concepts for various stakeholders.
  • Curiosity and adaptability in shaping the role of AI in revenue operations.

Responsibilities

  • Contribute to the GTM AI strategy and roadmap, focusing on technology evaluation and critical business use cases.
  • Design and deploy AI-driven workflows to streamline manual GTM processes and boost sales productivity.
  • Collaborate with RevOps and GTM leaders to identify automation opportunities and connect AI initiatives to measurable business outcomes.
  • Define and maintain evaluation frameworks to measure prompt reliability, latency, cost, and business impact.
  • Implement integrations between Salesforce, GTM tools, and Gusto's data warehouse to unleash AI insights and workflows.
  • Support the evaluation of AI models and vendors to ensure scalability and test flexibility.
  • Oversee the rollout and adoption of AI initiatives with clear ownership and training.
  • Work cross-functionally to implement reusable automation patterns and guardrails for safe AI operations.

Benefits

  • Flexible hybrid work environment with opportunities in multiple locations (Denver, San Francisco, New York City).
  • Access to physical office space for collaboration, approximately 2-3 days per week in designated offices.
  • Work-from-home policies include a requirement for a secure and reliable internet connection.
  • Annual variable cash bonus eligibility based on performance metrics.
Full Job Description
About the Role:

We're looking for a GTM AI Agent Builder to build, implement, and support the AI and automation foundations that make Gusto's revenue engine smarter, faster, and more human. This role sits at the intersection of Revenue Operations, AI systems, and GTM strategy - helping shape how Gusto's Sales, Marketing, and Partner teams work in an AI-native future. You'll translate business problems into intelligent, scalable workflows that automate manual work, enhance decision-making, and accelerate growth.

If you thrive on turning complex systems into elegant, measurable solutions - and want to help define what AI-native selling looks like at scale - this is the role for you.

About the Team:

The Revenue Operations team is the connective tissue between strategy, systems, and execution across Gusto's Go-to-Market (GTM) organization. We enable Sales, Marketing, and Partnerships to operate efficiently, make data-informed decisions, and deliver exceptional experiences to customers and partners.

As Gusto embraces an AI-first future, this team is building the infrastructure, workflows, and evaluation frameworks that power intelligent, high-performing GTM operations. You'll collaborate closely with RevOps, Data, BizTech, and GTM leadership to bring automation and AI to life across our revenue systems and processes.

Here's what you'll do day-to-day:
  • Support GTM AI Strategy: Contribute to the GTM AI strategy and roadmap, including technology evaluation, critical business use cases (e.g., sales productivity, marketing personalization, customer support automation), and change management initiatives.
  • Build & Execute: Design and deploy AI-driven workflows and automation that streamline manual GTM processes and improve sales productivity.
  • Partner Cross-Functionally: Work closely with RevOps and GTM leaders to identify automation opportunities, support trade-off discussions, and connect AI initiatives to measurable business outcomes.
  • Measure Performance & Impact: Help define and maintain evaluation frameworks that measure prompt reliability, latency, cost, and business impact (e.g., conversion lift, time saved).
  • Build Data & Systems Connections: Implement integrations connecting Salesforce, GTM tools, and Gusto's data warehouse to AI-powered insights and workflows.
  • Support Model & Vendor Selection: Contribute to model and vendor evaluation processes, helping ensure flexibility to test and scale best-in-class AI tools.
  • Execute Program Management: Support the rollout and adoption of AI initiatives, ensuring pilots ship with clear ownership, training, and measurable outcomes.
  • Scale Reusable Patterns: Collaborate cross-functionally to implement automation patterns and guardrails that make AI-enabled operations safe, efficient, and repeatable across teams.

Here's what we're looking for:
  • 4-6 years of experience in Revenue Operations, Business Operations, or Product, ideally within high-growth SaaS or technology companies or 2-4 years in an earlier-stage AI-focused company.
  • Demonstrated experience building and implementing operational systems or automation that improved productivity, accuracy, or revenue outcomes.
  • Comfortable experimenting with AI tools, agents, and automation workflows - strong intuition for where AI adds leverage, even without deep ML expertise.
  • Experience working with GTM systems (Salesforce, Gong, Outreach, data warehouses) and connecting insights to commercial impact.
  • Solid program execution and prioritization skills - able to manage multiple cross-functional workstreams and drive measurable progress.
  • Technical background is valued and a plus.
  • Strong communication and stakeholder collaboration skills - can translate technical concepts into clear narratives for GTM and business audiences.
  • AI-native mindset: Curious, adaptable, and excited to help shape how AI transforms the future of revenue operations.

Our annual base salary compensation range for this role is $197,895 - $240,000 in San Francisco and New York, and $168,420 - $205,000 in Denver, Atlanta and Phoenix metro areas and $165,859 - $200,00 CAD for Toronto. This role is also eligible for an annual variable cash bonus. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

About Gusto

Gusto is a cloud-based human resources software platform that provides payroll, benefits, and HR management services to small businesses. The company was founded in 2011 and is headquartered in San Francisco, California. Gusto's platform automates many of the administrative tasks associated with HR, such as payroll processing, tax filings, and benefits administration. The company also offers a range of HR services, including compliance support, employee onboarding, and time tracking. Gusto is committed to helping small businesses succeed by providing them with the tools and resources they need to manage their HR operations more efficiently.
Learn more about Gusto
Size
1,000 employees
Industry
Founded
2012

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