Growth Product Manager, Consumer Experience

Clarus

$90K — $130K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of Product Management experience in B2C technology-driven companies.
  • Proven success in driving growth and improving user experiences.
  • Strong analytical skills and a data-driven decision-making approach.
  • Excellent communication and collaboration abilities across cross-functional teams.
  • Deep passion for animals and a commitment to enhancing lives of pets and owners.
  • Ability to adapt and thrive in dynamic, fast-paced environments.

Responsibilities

  • Oversee daily operations of the growth team and ensure platform efficiency across PetPlace products.
  • Conduct direct consumer research through interviews, surveys, and testing to inform product direction.
  • Manage consumer activation and retention strategies, optimizing for user conversion.
  • Design and run experiments to validate user behaviors and preferences.
  • Serve as an advocate for customers by deeply understanding their needs and journeys.
  • Align product experiences with marketing strategies for consumer acquisition.
  • Utilize user feedback and market demands in product iteration processes.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Company-paid life insurance and disability benefits.
  • 12 weeks of fully paid parental leave.
  • Health Savings and Flexible Spending Accounts.
  • Retirement savings plan options.
  • Paid time off for volunteering and personal wellness.
  • Pet-friendly office culture with group pet insurance.
Full Job Description

Job Summary:

PetPlace is looking for a passionate Growth Product Manager, Consumer Experience. As a Growth Product Manager focused on consumer experience, you will own the end0end journeys that help pet parents discover, understand, and engage with PetPlace. You will work directly with consumers through research, testing, and rapid experimentation to uncover insights and translate them into high0impact product improvements. In this role, you0ll champion a culture of experimentation, constantly iterating and refining strategies through data-driven insights and user feedback to optimize product performance and user engagement. Leveraging your expertise, you0ll be responsible for journeys and experiences that help customers understand the value PetPlace has to offer. Collaborating closely with marketing, engineering and design,0your impact will position PetPlace as the single destination for new pet parents looking for support, resources and education.

Job Location: This is a hybrid position for candidates based near Chicago, New York or Phoenix.

Main Responsibilities:

  • Responsible for the day-to-day execution of the growth team's responsibilities to ensure a functional and well-run platform across all of PetPlace, including PetPlace.com and our pet adoption flow.
  • Lead direct consumer research, including interviews, surveys, testing, and behavioral analysis to uncover insights that shape product direction.
  • Own consumer activation, engagement, and retention funnels, identifying friction points and optimizing conversion.
  • Design and execute experiments that validate consumer behavior, preferences, and motivations.
  • Act as our customer0s biggest advocate through developing a deep understanding of user personas, pain points and journeys, using that knowledge to inform future opportunities.
  • Partner with marketing to align product experiences with consumer acquisition strategies.
  • Explore and execute solutions through constant user research, A/B tests, multivariate testing, and other experimentation methodologies.
  • Embrace the MVP concept, distilling the product down to what is desirable, viable, and feasible, and continuously iterating and enhancing based on user feedback and market demands.
  • Leverage data to identify opportunities, uncover insights, and make compelling cases for action, driving informed decision-making and continuous improvement.
  • Monitor and report on product KPIs and the impact of features to stakeholders and leaders, fostering transparency and accountability amongst the wider team.
  • Collaborate with multidisciplinary teams, including engineering, design, and business stakeholders, to scope, design, concept test, and deliver innovative solutions that delight our customers and drive business growth.

Requirements:

  • 5+ years of Product Management experience, ideally in B2C technology forward organizations, both being able to support the day-to-day management of a team and the execution of a roadmap highly focused on constant testing.
  • Demonstrated track record of success driving growth and optimizing user experience in dynamic, fast-paced environments.
  • Possessing an insightful eye for identifying growth opportunities and driving product innovation.
  • Analytical mindset with a data-driven approach to decision-making, proficient in leveraging metrics, KPIs, and user insights to inform product strategy and measure success.
  • Exceptional communication and collaboration skills, effectively aligning stakeholders across cross-functional teams where teamwork and adaptability are paramount.
  • Genuine passion for animals and a deep understanding of the bond between pets and their families, with a dedication to improving the lives of pets and their owners at the core of everything you do at PetPlace.
  • Thrive in a dynamic, fast-paced environment where sharing ideas, embracing diverse perspectives, and adapting to changing priorities are essential for success.

Beneficial Skills

  • Experience in the pet health industry or with pet-related products/services.
  • Experience working in B2C product organization
  • Experience with SAFe Agile

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All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

  • Comprehensive full medical, dental and vision Insurance

  • Basic Life Insurance at no cost to the employee

  • Company paid short-term and long-term disability

  • 12 weeks of 100% paid Parental Leave

  • Health Savings Account (HSA)

  • Flexible Spending Accounts (FSA)

  • Retirement savings plan

  • Personal Paid Time Off

  • Paid holidays and company-wide Wellness Day off

  • Paid time off to volunteer at nonprofit organizations

  • Pet friendly office environment

  • Commuter Benefits

  • Group Pet Insurance

  • On the job training and skills development

  • Employee Assistance Program (EAP)

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