Growth Marketing Manager

Signpost

$100K — $110K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5+ years in growth, demand generation, or performance marketing roles
  • Strong skills in paid advertising (Google, Meta, LinkedIn), SEO, and email marketing
  • Proficiency with attribution models and marketing automation platforms
  • Proven experience improving funnel performance from awareness to conversion
  • Experience targeting small businesses or two-sided marketplaces is a plus
  • Familiarity with building scalable marketing programs with limited resources is advantageous

Responsibilities

  • Own and optimize the acquisition strategy through various channels
  • Create and launch campaigns to quickly grow demo volume and revenue
  • Analyze and enhance landing pages, ad creatives, and email nurture sequences
  • Collaborate with Product Marketing to refine messaging and test offers
  • Work closely with Sales and Rev Ops to increase qualified lead generation
  • Explore and establish new acquisition channels like YouTube and podcasting
  • Manage the marketing automation and analytics stack across platforms

Benefits

  • Competitive medical, dental, and vision benefits
  • 401(k) plan
  • Paid Time Off (PTO)
  • Hybrid work model and provided computer equipment
  • Supportive environment with talented colleagues
Full Job Description
Growth Marketing Manager
(Full-Time)


At Signpost, we're on a mission to reshape the way small businesses communicate with their customers. Missed calls, slow follow-ups, and lost revenue are a daily struggle for home service providers - and we're here to change that.

We provide communication solutions that help businesses respond instantly, manage leads seamlessly, and schedule jobs effortlessly. Our platform combines live answering, AI-powered voice receptionists, and auto responders, ensuring that no customer interaction falls through the cracks.

We're growing fast and looking for a Growth Marketing Manager who can build and scale multi-channel campaigns that drive customer acquisition, activation, and revenue. If you thrive in a fast-moving environment, love testing and optimizing for results, and are motivated by making an impact, we'd love to meet you.
Who You Are:
  • A full-funnel growth marketer with a test-and-learn mindset and strong instincts for what moves the needle.
  • Deep experience with performance marketing, landing page optimization, and CRM/email nurture flows.
  • You thrive in fast-paced environments and enjoy both strategy and hands-on execution.
  • You're analytical and love finding insights in data - but you're also a creative thinker who can craft compelling offers and messaging.
  • Comfortable with ambiguity, self-starting, and stretching across channels to figure out what works.
  • Bonus if you've worked in SaaS, or B2B2C environments - especially ones that sell to SMBs or non-technical buyers.
Desired Experience:
  • 3-5+ years in growth, demand gen, or performance marketing roles
  • Strong foundation in paid ads (Google, Meta, LinkedIn), SEO and email marketing
  • Experience with attribution models, marketing automation platforms, and reporting tools
  • Track record of owning and improving funnel metrics from awareness to conversion
  • Bonus: You've marketed to small businesses, service providers, or in a two-sided marketplace
  • Extra bonus: You've built scalable marketing programs with a lean team or solo
What You'll Do:
  • Own the acquisition engine across paid, organic, referral, and partner channels
  • Design and execute campaigns to drive demo volume, pipeline, and revenue - fast
  • Test and optimize landing pages, lead magnets, ad creative, and email nurture flows
  • Collaborate with Product Marketing on messaging and offer testing
  • Partner closely with Sales, Rev Ops, and Partnerships to drive qualified lead growth
  • Identify and scale new acquisition channels (e.g. YouTube, affiliate, podcast, etc)
  • Build and manage our marketing automation and attribution stack (HubSpot, GA4, Meta/Google Ads, etc.)
Why Work For Us:
  • $100,000-$110,000 annual salary.
  • Competitive benefits including Medical, Dental, Vision and 401(k).
  • Paid Time Off (PTO).
  • Hybrid working environment and company-provided computer equipment.
  • Work for, and be surrounded by, talented professionals who will help you thrive in your role.
Interview Process:
  • 15-minute intro call with recruiting department
  • 30-minute deep dive with our Director of GTM Strategy to discuss marketing strategy and execution
  • 30 minute working style + collaboration interview with cross-functional team members to understand how you approach feedback, teamwork, and execution in a fast-moving environment
  • Take-home assessment focused on funnel strategy, creative testing, and data insight
  • Reference checks with previous manager(s) or collaborators

Similar Jobs

More Business Services Jobs

Find similar Growth Marketing Manager jobs: