About the Role
The Growth Marketing Manager is DemandTec's pipeline engine. This role owns demand generation across digital channels, from paid media and account-based marketing to marketing automation and campaign execution, and is directly accountable for generating measurable pipeline from new logo and expansion opportunities.
With a lean team that operates at scale through AI tools and agency leverage, this role is built for a marketer who runs toward revenue accountability. You will own the mechanisms that connect marketing activity to sales pipeline, and you will be expected to report on both.
RequirementsWhat You'll Own
Demand Generation and Pipeline
- Design and execute multi-channel demand gen programs targeting enterprise retail and CPG buyers across the full funnel, from awareness through pipeline creation.
- Own paid media strategy and execution across LinkedIn, Google, and programmatic channels, managing budget allocation and performance against pipeline targets.
- Develop and run ABM campaigns targeting named expansion accounts (existing single-module customers converting to the connected platform) and key new logo targets in the retail and CPG segments.
- Partner with the WebFX retainer on SEO strategy, paid campaigns, and website conversion optimization.
- Track and report pipeline metrics weekly: MQLs, SQLs, pipeline sourced, pipeline influenced, and cost per acquisition.
Marketing Automation and Operations
- Own HubSpot as the marketing automation and CRM intelligence layer. Build, optimize, and monitor all nurture programs, lifecycle stages, and lead scoring models.
- Maintain and improve lead lifecycle processes, ensuring clean handoffs to Sales with clear definitions and SLA adherence.
- Build reporting dashboards that give the SVP and sales leadership real-time pipeline visibility.
Campaign Execution
- Translate strategic marketing plays (base expansion, new logo acquisition, CPG network growth) into campaign briefs, timelines, and channel-ready assets.
- Drive event-based demand gen programs tied to industry conferences, DemandTec-hosted webinars, and owned event activations.
- Partner with Content and Product Marketing to ensure campaign messaging is on-brief and conversion-ready.
Qualifications
- 4 to 6 years of experience in B2B demand generation or growth marketing, ideally at a SaaS or enterprise technology company.
- Proven record of generating pipeline and reporting on revenue impact, not just lead volume.
- Hands-on HubSpot experience required; admin-level expertise preferred.
- Strong digital advertising skills: LinkedIn Campaign Manager, Google Ads, and experience managing paid budgets.
- ABM experience: you have run targeted account campaigns with account selection, multi-touch sequencing, and sales coordination.
- Analytical by default: you track what works, cut what does not, and iterate based on data.
- Strong project management skills and the ability to execute against a complex campaign calendar across multiple initiatives.
Preferred
- Experience marketing to enterprise buyers in retail, CPG, supply chain, or adjacent industries.
- Experience managing agency relationships and holding external partners accountable to performance.
- Familiarity with intent data tools such as 6sense, Bombora, or Demandbase.
- Experience in a PE-backed or high-growth SaaS environment.
BenefitsCompensation and Benefits
Base salary: $100,000 to $120,000, commensurate with experience. DemandTec offers a comprehensive benefits package including health, dental, and vision insurance, 401(k), paid time off, and professional development support.
