Growth Marketing Manager

Decagon

$90K — $130K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7 years in growth, lifecycle, demand, or revenue marketing, preferably in B2B SaaS
  • Experience building lifecycle, nurture, and ABM programs that advance deals beyond lead generation
  • Hands-on collaborator with sales, focusing on deal progression
  • Proficient in relevant marketing tools for creating sequences and segmenting accounts
  • Familiarity with AI tools for research and workflow optimization

Responsibilities

  • Build and run programs to accelerate pipeline conversion
  • Design post-research follow-up and nurture sequences tailored by persona
  • Monitor and engage stalled pipeline opportunities with actionable strategies
  • Prioritize target deals for field marketing and execute related programs
  • Coordinate gifting and delight moments aligned with sales milestones
  • Leverage AI tools for account research, outreach personalization, and workflow experimentation
  • Collaborate with the team to enhance website and funnel conversion processes

Benefits

  • Flexible vacation policy allowing employees to take what they need
  • Comprehensive medical, dental, and vision coverage for employees and family
  • Life insurance and disability benefits included
  • Retirement plan options available (e.g., 401K, pension)
  • Generous parental leave policy
  • Fertility and family building benefits provided through Carrot
  • Daily lunches and snacks provided in the office
Full Job Description
About the Role

Decagon is looking for a hands-on growth marketer to own revenue lifecycle programs that create and accelerate pipeline. You'll work closely with Growth and Sales to design and run programs that move target accounts from early-stage opportunities to closed-won, using email and lifecycle journeys, paid social, ABM, AI workflows, and field marketing support. Your job is to turn existing demand and pipeline into revenue.

In this role, you will
  • Pipeline acceleration: Build and run programs that drive early-stage conversion, staying close to active deals and partnering with AEs and SDRs to identify gaps, surface next-best actions, and unblock progress.
  • Lifecycle & nurture: Design and own post-research/discovery follow-up flows and stage-specific nurture sequences tailored by persona and vertical, including build, QA, launch, and optimization across our tools (Clay, Unify, marketing automation, outbound platforms).
  • Stalled & dark pipeline re-engagement: Monitor stalled and dark opportunities, propose the best next step (multi-threading, content, re-framing value, or a clean DQ), and partner with sales and the pipeline council to turn action items into concrete campaigns.
  • Target account & field marketing support: Help prioritize which early-stage deals and accounts get field marketing attention, and run pre- and post-event programs (invites, reminders, post-event nurtures) that convert engaged leads into opportunities.
  • Delight moments & gifting: Coordinate fun, on-brand swag and gifts at key milestones (POC start, key meetings) to keep momentum, and operationalize with sales when and how gifting is triggered and measured.
  • AI-powered execution: Use AI tools (Clay, Unify, Claude / Claude Code, Perplexity) to research accounts, enrich contacts, generate and personalize outreach, and continuously experiment with workflows that let you run more targeted plays, faster.
  • Website & funnel conversion: Partner with the broader team on refining the key pages, forms, and flows that support opportunity creation and acceleration.


Your background looks something like this
  • 4-7 years of experience in growth, lifecycle, demand, or revenue marketing, ideally at a B2B SaaS company.
  • You've built and owned lifecycle, nurture, and ABM programs that move opportunities through stages, not just top-of-funnel lead gen.
  • You love being close to deals and partnering with sales, not running campaigns at a distance.
  • You're hands-on in the tools, building sequences, pulling lists, segmenting accounts, QA'ing sends, and iterating quickly.
  • You've used AI tools in your day-to-day for research, enrichment, content, and prioritization, and enjoy turning them into repeatable playbooks.


Even better if you have
  • Experience with our stack: Clay, Unify, Salesforce, HubSpot, and modern outbound/sequencing platforms.
  • A track record running pre- and post-event field marketing programs that produced measurable pipeline.
  • Comfort with SQL, AI tooling, or self-serve BI to pull your own data and report on program impact.
  • Experience designing gifting and "delight" programs tied to deal-stage triggers.


Benefits

We proudly offer the following benefits for our full-time employees:
  • Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)
  • Medical, Dental, and Vision benefits for you and your family
  • Life Insurance and Disability Benefits
  • Retirement Plan (e.g., 401K, pension)
  • Parental Leave
  • Fertility and family building benefits through Carrot
  • Daily lunches and snacks in the office to keep you at your best

These benefits are described in more detail in Decagon's policies, may vary by location, and can change at any time according to applicable compensation and benefits plans.

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