About the RoleThe Growth Marketing Manager at Canary will be responsible for measuring, developing, executing, and optimizing campaigns designed to drive pipeline growth, with a strong focus on prospects in our North American market, as well as key LATAM markets.
This role involves strategizing, launching and managing campaigns across different channels, including email marketing, paid digital, and the event channel, as well as synthesizing these campaigns with our SDR channel.
The ideal candidate is a passionate, data-driven marketer who possesses strong organizational skills, creativity, and a deep understanding of performance marketing across all major channels.
ResponsibilitiesCampaign Strategy & Execution:- Develop and implement integrated marketing strategies across multiple platforms.
- Manage and optimize end-to-end campaign execution, from planning to analysis.
- Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery.
Email Marketing:- Design and execute targeted email marketing campaigns across brands and segments to drive top of funnel demand.
- Develop personalized email content and strategies tailored by persona and account type.
- Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions.
Digital Marketing:- Create and manage various digital marketing channels, including Google, YouTube, social, trade publications, industry marketplaces, Reddit, ChatGPT and more.
- Utilize AI to maximize ad delivery, targeting and reporting.
- Integrate digital campaigns together with other channels, to ensure a consistent message and experience for prospective customers.
Event Marketing & Sales Collaboration:- Lead the pre, post and in-event communications strategy for industry events, trade shows, and virtual events.
- Collaborate with brand team and event leads to maximize event visibility and engagement.
- Analyze event performance and work closely with sales to maximize lead capture and pipeline from event activities.
Data Analysis & Reporting:- Utilize data-driven insights to guide marketing strategies and decisions.
- Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities.
- Provide regular reports and recommendations to senior management based on campaign performance and market trends.
Qualifications- Bachelor's degree in Marketing, Business, Communications or a relevant field.
- 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns.
- B2B SaaS and start-up experience is a plus.
- Experience in the hospitality or hotel tech industry is a plus.
- Strong ability to write copy and use AI to scale out more personalized messaging.
- Proven ability to measure campaign performance, derive insights, and take action based on data.
- Project management skills with the ability to handle multiple campaigns simultaneously across multiple channels, including events
- Strong background integrating marketing campaigns with a sales/SDR channel to create a unified outreach plan that maximizes pipeline.
- Experience managing event campaigns.
- Familiarity in leveraging marketing tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads etc) and managing media purchases with third-party publications.
- Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams including brand, product marketing, design, content and sales.
CompensationTarget cash compensation ranges from $140,000 - $156,000, including a fixed annual salary and a performance-based bonus paid monthly.
This role also includes a stock option grant, subject to board approval.
Actual compensation will be commensurate with the candidate's skill level, experience, and specific work location.
We also work hard to ensure Canary is a fun and exciting place to work! Here are some of the additional benefits:
Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
