Vendelux is seeking a Growth Marketing Lead to own and scale our marketing-led pipeline strategy and execution. In this role, you will evolve a high-performing acquisition engine that drives predictable, high-quality pipeline across digital, ABM, and field amplification channels. You'll partner closely with Sales to ensure tight full-funnel alignment - from awareness to SQL creation and opportunity progression. While Events and Community are owned separately, you will work to amplify event-driven pipeline and maximize conversion across touchpoints. This is a player-coach leadership role. You will set demand strategy and stay close to execution - directly managing one or two marketers while personally driving key programs and experimentation. The ideal candidate has successfully scaled integrated demand programs in a fast-growing B2B SaaS or AI-native technology company, at the series B or C level. You're comfortable owning pipeline outcomes and building systems that create durable, repeatable growth. You're a strategic thinker, but are happy to roll up your sleeves and dive into execution. This role offers the autonomy of a builder environment with close collaboration with colleagues. This position will be 3-4 days onsite, based in our NYC headquarters. **What You'll Do** - Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, and events to drive awareness, lead generation, and measurable pipeline growth aligned with business goals. - Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages - Improve conversion rates across the entire marketing funnel - Build and scale ABM programs that deliver highly personalized engagement for target accounts. - Work with Events & Community to amplify content campaigns - Leverage AI and modern tooling to personalize at scale and increase team leverage. - Build and operate AI-assisted workflows across content creation and distribution, SEO/GEO/AEO experimentation and rapid campaign iteration and personalization - using AI tools and automation platforms - Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership. - Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI. **Qualifications** - 10+ years in B2B SaaS demand generation with a demonstrated track record of building scalable programs that drive measurable pipeline and revenue. - Experience scaling Series B/C companies - Expert use of: HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and Meta Ads. - Proficient in using AI tools to automate and build content, and an interest in using AI to constantly improve outcomes - Strategic thinker with a builder's mindset who thrives in fast-paced, high-ownership environments - Comfortable operating with ambiguity - Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization. - Ability to design segmentation strategies and personalization frameworks at scale. - Familiarity with CRM systems, marketing automation tools, and reporting dashboards. **Benefits** - Competitive base salary and bonus - Healthcare covering medical, dental and vision - Work from our NYC HQ - Unlimited PTO plus two company-wide shutdowns during the July 4th week and the Christmas - New Years week Come build a great company with us! Not all candidates will check all of the requirements listed above and that's ok! We are open to great people from non-traditional backgrounds.