Job Summary
Universal Ads is building the leading self-serve advertising platform for premium video. Brands of any size can now advertise on TV as simply as they can buy and manage an ad on social and do so without paying any platform fees.
To accelerate this, UA is hiring a Demand Gen Lead to scale our inbound growth engine and own paid acquisition performance across digital channels. This is a nascent but critical lever for the team as we continue to scale, so it is an opportunity to have your fingerprints on a high-impact area of the business.
Foundational work is in place - initial testing, dashboards, messaging refinement, and defined ICPs. You will inherit a starting playbook and take it to the next level.
As day-to-day lead on Growth, reporting directly into the Head of Growth, GTM Systems and BizOps, you would oversee paid demand strategy and performance outcomes with the expectation to own daily decision-making. You will work with the internal creative and Product teams - but you are accountable for channel execution and results.
Job Description
Responsible for identifying and strategizing plans to achieve long-term Growth goals and objectives of the organization. Develops financial and operational objectives for Growth and ensures plans are aligned with business objectives. Contributes to functional Growth strategy development. Has a greater degree of impact on business results.
Core Responsibilities
What You’ll Own
1. Scale the Paid Demand Engine
2. Hands-on Channel Management
Personally manage andoptimize:
3. AI-Driven Iteration & Messaging
Ownperformance messaging and copy. Expected to:
Youdon’tneed to know all the latest AI tools, but you should be comfortable enough with a few core ones to implement them as a productivity multiplierrather than a side experiment.
4. Revenue-Aligned Optimization
Within an established lead scoring framework,optimizefor:
Will have the ability toimpact what metrics to optimizeagainst, butultimately this role is measured on commercial outcomes.
5. WhatWe’re Looking For:
You should be equally comfortableboth launching campaigns yourselfandexplaining strategic direction /performance tradeoffs to leaders.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
Skills
Advertising Technologies, Artificial Intelligence Technologies, Business Results, Marketing
Compensation
Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the on our careers site for more details.
