Growth Marketer

Didit

$90K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in acquisition and activation roles with SaaS or technical products.
  • Proven track record of growing customer funnels and managing acquisition strategies.
  • Strong analytical skills with familiarity in analytics tools and key metrics (CAC, LTV, etc.).
  • Hands-on experience running both paid and organic acquisition channels.
  • Excellent written communication skills for creating impactful marketing content.
  • Self-motivated and capable of driving projects independently in a fast-paced environment.

Responsibilities

  • Activate and manage a variety of acquisition channels for significant growth.
  • Scale successful acquisition initiatives while eliminating those that are ineffective.
  • Drive self-serve growth through effective pipeline management and lead generation.
  • Analyze and report on the performance of various channels across the marketing funnel.

Benefits

  • In-office work in San Francisco, fostering direct collaboration with founders and teams.
  • Real ownership of the growth function within a startup incubated by Y-Combinator.
  • Access to budgeting and autonomy to explore and test new growth opportunities.
Full Job Description
Job Description

The role

You'll own Didit's acquisition channels - activating new ones, managing and scaling the ones that work, and turning them into a steady flow of signups and pipeline. It's a hands-on role: you run the channels yourself, watch the numbers, and double down on what's working.

What you'll do
  • Activate and manage acquisition channels - paid, organic, lifecycle, partnerships, community, and whatever else moves the needle.
  • Scale what works, cut what doesn't - measure each channel and double down on the winners.
  • Grow signups and pipeline - drive self-serve growth and feed qualified leads to sales.
  • Own the numbers - keep a clear picture of what's working across the funnel.

What we're looking for
  • You've grown a real funnel before. You've owned acquisition and activation for a SaaS, developer-tools, fintech, or API-first product and moved the numbers - not just managed an agency.
  • You're analytical and hands-on. Comfortable in analytics and attribution tools, fluent with funnel math (CAC, LTV, conversion, payback), and able to design and read an experiment honestly. SQL or a willingness to learn it is a plus.
  • You can run paid and organic. Practical experience across at least two of: paid search/social, SEO/content, lifecycle/email, partnerships - and the judgment to know which to bet on.
  • You write clearly and persuasively. You can produce a landing page, an email, or an ad that converts, and brief others to do the same.
  • You're self-directed and fast. You'll own the growth function early; we'll give you the product, the budget, and the autonomy.
  • You can sell a technical product to a technical buyer - or you're hungry to learn identity/KYC/AML, compliance, and fraud well enough to.

Nice to have
  • Experience in fintech, crypto/Web3, marketplaces, or iGaming - our priority verticals.
  • Familiarity with product-led growth and self-serve + sales-assisted motions side by side.
  • Comfort with the modern growth stack (GA4, attribution, CRM, lifecycle/ESP, paid platforms) and lightweight no-code/automation.
  • Familiarity with identity/KYC/AML, compliance, or fraud concepts.

What we offer
  • In-office in San Francisco - this is an in-person role. You'll work directly with the founders, product, sales, and developer-relations early, where decisions are fast and your impact is visible.
  • Real ownership - you're early on the growth function in a Y-Combinator-backed company used by 2,000+ companies, with public pricing and a genuine free tier to grow on.
  • Budget and autonomy - the channels, tools, and experiment budget to actually move the numbers.

We'll discuss compensation directly during the process.

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