Growth Marketer - Demand Gen

Dust

$180K — $210K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in demand generation or growth marketing, preferably in B2B tech
  • Proven track record of executing campaigns from start to finish, independently
  • Strong analytical skills to assess campaign performance and adapt strategies
  • Experience with account-based marketing strategies, including ICP targeting
  • Proficient in key marketing channels: LinkedIn, paid social, email, and paid search
  • AI-savvy and capable of leveraging tools for rapid execution and asset creation
  • Collaborative mindset with a focus on low ego and team success

Responsibilities

  • Own pipeline generation through multi-channel campaigns
  • Run 3-5 demand generation experiments weekly, with a systematic testing approach
  • Build and manage target account lists in partnership with RevOps and Sales
  • Design and execute comprehensive campaign sequences from strategy to reporting
  • Establish a sustainable demand generation engine rather than just one-off campaigns
  • Develop marketing assets (landing pages, email sequences, creatives) using AI tools
  • Collaborate with various teams, including Sales, to ensure alignment and success

Benefits

  • Health insurance coverage for you and your dependents
  • Option for a new MacBook Pro or Linux machine with necessary peripherals
  • Significant equity package in a well-funded startup
  • Opportunity for multiple trips to Europe each year
  • Regular team events and offsite opportunities
Full Job Description
Summary

We9re hiring a Growth Marketer to own pipeline generation across our target markets. This is a high-output, high-autonomy role: design and run multi-channel campaigns, build the assets yourself, run experiments every week, and make sure your work moves the number.

You won9;t be waiting on a creative team or briefing out to agencies. You9ll think, build, and execute - fast. And you9ll do it in a way that9s on-brand, tightly connected to our ICP strategy, and built to compound over time.

What you9ll do
Own pipeline generation
  • Run 3-5+ demand gen experiments per week across LinkedIn, email, paid social, and beyond - with a structured approach to testing, reflection, and iteration
  • Own a pipeline number. Every campaign you run should be traceable to qualified opportunities for the sales team
  • Build and manage target account lists in close coordination with RevOps and Sales - map the right people, reach the right contacts, drive the right conversations
  • Design and execute full campaign sequences from strategy to copy to asset creation to reporting
Build the machine, not just the campaign
  • Think in systems: every experiment you run should ladder up into a sustainable, repeatable demand gen engine - not a one-off push
  • Build assets yourself (landing pages, email sequences, ebooks, one-pagers, LinkedIn creatives) -using AI tools to move fast without sacrificing quality
  • Own CRM hygiene and campaign tracking in HubSpot - report on what9s working, kill what isn7t, double down on what is
  • Collaborate with RevOps to sharpen ICP targeting and ensure your campaigns reach the accounts that matter
Work as part of the marketing team
  • Work closely with the Head of Marketing and the broader marketing team (content, field, PMM) to develop campaigns that elevate our brand and amplify our latest messaging
  • Collaborate with our other growth marketer on strategy and share learnings to build a high- performing growth function together
  • Move fast by building on what exists -- you know how to repurpose what9s already working to get high-quality work live quickly
  • Partner with the Sales and SDR teams regularly -- they are your internal customers


What We9re Looking For
The Fundamentals
  • Experience in demand generation, growth marketing, or a closely related role at a B2B tech company - ideally one with a fast-moving, scrappy culture
  • Proven ability to own campaign execution end-to-end: strategy, copy, asset creation, targeting, reporting - without needing a support team around you
  • Strong analytical instincts - you can read your own numbers, draw conclusions quickly, and adjust course
  • Experience running ABM-style campaigns: ICP-led targeting, account mapping, personalized outreach sequences
  • Fluent across the core channels: LinkedIn, paid social, email, and paid search
The Mindset
  • An AI-native operator - you use AI tools daily to move faster, build better assets, and stay scrappy at scale
  • High cadence, high focus - you can run multiple experiments simultaneously without losing the thread on what each one is trying to prove
  • A systems thinker - you9re not just running campaigns, you9re building the infrastructure for long-term, compounding pipeline growth
  • Low ego and highly collaborative - you work well within a team, give and receive feedback clearly, and don7t need to own the idea to execute it brilliantly
  • Brand taste - you can create assets that feel right for Dust: sharp, professional, and distinctly not enterprise-generic
What 49Good49 Looks Like
  • You9ve worked in a B2B environment that9s fast-paced and digitally native - think companies in the Notion / Figma / Slack mold, rather than traditional enterprise software
  • You have experience across more than one geographic market - you understand that running campaigns in the US and Europe requires different instincts, not just different copy


Bonus Points
  • You9ve worked at an early-stage AI or developer tools company
  • You9ve used Dust (or a comparable AI productivity platform) as part of your daily workflow
  • You have experience building demand gen from scratch at a company in hypergrowth
  • You9ve worked directly alongside a RevOps or sales team in a pipeline-accountable marketing role


Compensation and Benefits
  • Competitive compensation: $180,000-$210,000 base salary
  • Significant equity package in a Sequoia-backed startup
  • Health insurance for you and your dependents
  • New MacBook Pro or Linux machine, monitor, keyboard, etc.
  • Opportunity to travel to Europe multiple times a year
  • Regular team events and offsite

We can go higher for outstanding profiles.

Location

We9re prioritizing building our team with an in-person culture at our offices in Paris, San Francisco, and New York because we value the magic that happens when talented people work closely together.

We have an office-first culture. Some of the best things about building at Dust are the energy, the fast decisions, and the unexpected conversations that unlock a hard problem, which happen because we are in the same room. Being together is not a formality, it is how we do our best work, and it is something we actively protect.

That said, we hire people with strong judgement and we extend that trust to how they manage their time. When working from home makes more sense for what you need to get done that day, we trust you to make that call.

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