The RoleYour role will be to boost the growth of TTS in the US-Africa corridor. You will work to continue launching TTS within various African diaspora communities in the United States and build a comprehensive growth (customer acquisition and retention) strategy across the corridor. You will conduct customer research; execute partnerships and events; set up offline and online advertising/brand awareness campaigns; source and coordinate community ambassadors, champions and influencers; measure operational efficiency and financials for the corridor; manage CRM tools; resolve low-level customer complaints, provide CS and Product & Ops teams input into strategies to improve product quality, as well as customer experience. Reporting to the Head of Africa, you'll combine great sales and marketing prowess with a data-driven test-and-learn mindset. You'll be a creative thinker who is always looking for ways to hack growth.
The role offers the chance to join a high growth startup and to have a positive impact on the communities we serve. You will be expected to have deep knowledge of, and networks into African diaspora communities, a passion to support your community, an entrepreneurial spirit, great interpersonal skills, and superb project management.
Responsibilities- Build trust-based relationships with African diaspora communities through in-person and online communications
- Conduct customer research with transfer senders on a regular basis across priority corridors
- Initiate, negotiate and build partnerships with community associations and organizations representing African diaspora groups
- Set up offline and online advertising campaigns tailored to specific country communities
- Source and lead community ambassadors, champions and influencers across African diaspora networks
- Manage agencies for Paid, Creatives, and Events
- Manage customers' CRM, segmented by corridor and community
- Optimize Operations with help from Product, Ops, Eng and Support teams
- Deep dive into customer pain points by corridor and work with the different teams as well as the Africa Corridor Lead to solve them
- Travel across US states to connect with and better understand African diaspora communities and grow our customer base
- Dedicate part of your time to call customers and respond to messages/comments across our owned media channels
- Work with the Head of Africa to outline the growth plan for each market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns
Requirements- Based in New York or New Jersey
- 4-5 years of experience in a high-growth environment such as startups, marketing, or fintechs
- Exceptional knowledge and networks among African diaspora communities across the US, with depth in at least 2-3 key corridors (e.g. Nigeria, Ghana, Kenya, Ethiopia)
- Strong business development/sales/marketing/analytical background
- Experience with organic and inorganic marketing activities
- Having contacts with African influencers and celebrities in the US is a plus
- Strong interpersonal and communication skills, with the ability to engage authentically across diverse African communities
- Passion for working with and for migrant communities
- Resourceful with the ability to get things done - doing "more" with "less"
- Fluency in English; proficiency in African languages is a strong plus
Taptap Values Impact first
Team next
Accept reality
Propose solutions
Win with grit
Be proactively candid, with yourself and others
Love the particular
Own it
Create positive energy
Maybe, even have fun
