Field Marketing Manager

Dust

• $120K — $160K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years of B2B marketing experience in demand-gen or field marketing, preferably in tech/SaaS
  • Proven track record of executing events that directly generate pipeline and revenue
  • Strong project management skills to handle multiple events simultaneously
  • Sales-first mindset, viewing events as pipeline tools rather than PR exercises
  • Excellent interpersonal skills with a collaborative approach to working with sales teams
  • Comfortable using HubSpot or equivalent CRM for lead tracking
  • Thrives in fast-paced environments with a hands-on attitude
  • Experience with account-based marketing strategies and building field marketing programs from the ground up

Responsibilities

  • Own and maintain the US Sales Event Calendar, ensuring optimal coverage and ROI
  • Collaborate with the EMEA Field Marketing team on cross-territory events and share best practices
  • Negotiate vendor and venue packages for events
  • Design and execute a comprehensive event playbook in coordination with Sales and SDR teams
  • Track leads and report on event performance using CRM tools
  • Manage all logistics for events, including venue sourcing and onsite coordination
  • Develop tailored pre- and post-event content in collaboration with the content team

Benefits

  • Health insurance for you and your dependents
  • New MacBook Pro or Linux machine, monitor, keyboard, etc.
  • Beautiful office in the heart of SoHo (NYC)
  • Opportunity to travel to Paris multiple times a year
  • Regular team events and offsites
Full Job Description
Summary

We9re looking for a driven and operationally sharp Field Marketing Manager to own Dust9s sales-driven event strategy across the US market.

This is a high-impact, pipeline-focused role. You won9t just be organizing events, you9ll be directly accountable for generating qualified pipeline through executive dinners, curated sessions for business leaders, and strategic presence at key US tech and AI conferences.

You will be embedded within the Marketing team, working hand-in-hand with the US Sales team to ensure every event translates into real business outcomes: meetings booked, leads converted, deals opened.

Responsibilities

Own the US Sales Event Calendar and collaborate closely with the EMEA Field Marketing team
  • Build and maintain the US field event calendar. Benchmark events constantly to ensure the best coverage and ROI, and conduct discovery calls to validate relevance before committing
  • Partner closely with the EMEA Field Marketing Manager on cross-territory events and initiatives. Share learnings, retros, and best practices across regions to sharpen the overall event strategy
  • Negotiate packages with event vendors and venues


Drive Pipeline Through Events
  • Design and execute a pre/during/post-event playbook in close coordination with the Sales and SDR teams to maximize lead capture, follow-up quality and speed-to-pipeline
  • Own CRM hygiene: track leads, update HubSpot, and report on event performance
  • Coordinate with SDRs and AEs on account targeting before each event (guest list curation, outreach sequences, day-of briefings)


Execute Flawlessly on the Ground
  • Own all event logistics end-to-end: retroplanning, venue sourcing, catering, speakers, materials, onsite coordination
  • Be present and hands-on at events - you9re not just the organizer, you9re a key part of the team on the floor
  • Travel to events across the US regularly (est. 1-2x/month)


Create Event Content and Communications
  • Develop pre- and post-event content in coordination with the content team (emails, LinkedIn posts, event pages, one-pagers) tailored to target accounts and personas
  • Work with the broader Marketing team to adapt assets to US market tone and priorities


Measure and Improve
  • Report on event ROI: leads generated, pipeline created, conversion rates
  • Run structured retros after each event and implement learnings in the next cycle
  • Help the team sharpen the strategy every quarter


What We9re Looking For
  • 5-10 years of B2B marketing experience in a demand-gen or field marketing role, preferably in tech/SaaS
  • Proven track record of executing events that directly generate pipeline and revenue
  • Strong project management skills: you can run 5 events in parallel without dropping the ball
  • Sales-first mindset: you understand that events are a pipeline tool, not a PR exercise
  • Excellent interpersonal skills and low ego, you know how to work with a busy Sales team, get the information you need, and give them the support they need to close
  • Comfortable with HubSpot or equivalent CRM for lead tracking and campaign measurement
  • Thrives in fast-paced environments with a hands-on, roll-up-your-sleeves attitude
  • Based in San Francisco or New York, able to travel regularly across the US
  • Experience with account-based marketing strategies and coordinating with ABM programs
  • Track record of building field marketing programs from the ground up at scaling organizations


Bonus Points
  • Experience in the AI/ML or enterprise software space
  • Experience using Dust (or similar AI productivity tools)
  • Experience supporting enterprise or mid-market sales teams through field marketing
  • Existing network in the US tech/AI ecosystem


Compensation and Benefits
  • Competitive compensation: $120,000-$160,000 base salary
  • Significant equity package in a Sequoia-backed startup
  • Health insurance for you and your dependents
  • New MacBook Pro or Linux machine, monitor, keyboard, etc.
  • Beautiful office in the heart of SoHo (NYC)
  • Opportunity to travel to Paris multiple times a year
  • Regular team events and offsites

We can go higher for outstanding profiles.

Location

We9re prioritizing building our team with an in-person culture at our offices in Paris, London, San Francisco, and New York because we value the magic that happens when talented people work closely together.

We have an office-first culture. Some of the best things about building at Dust are the energy, the fast decisions, and the unexpected conversations that unlock a hard problem, which happen because we are in the same room. Being together is not a formality, it is how we do our best work, and it is something we actively protect.

That said, we hire people with strong judgement and we extend that trust to how they manage their time. When working from home makes more sense for what you need to get done that day, we trust you to make that call.

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