Growth & Community Marketing Lead

Eyehear Technology Group

• $80K — $90K *
New York, NY 10025In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4+ years of experience in growth, lifecycle/email, or content marketing
  • Strong understanding of AIO, GEO, and SEO
  • Experience directing PPC strategy and briefs
  • Hands-on experience with lifecycle/email tools like HubSpot or Salesforce
  • Familiarity with conversion rate optimization fundamentals
  • Strong writing skills, capable of simplifying technical information

Responsibilities

  • Own lifecycle and email marketing for the self-serve funnel
  • Oversee conversion-rate optimization on signup and upgrade flows
  • Manage the content calendar and translate SEO/keyword briefs into production plans
  • Coordinate PPC and paid social strategy with external agency
  • Engage with community through organic social platforms like Reddit
  • Write high-value content such as comparison pages and landing pages
  • Report on lifecycle, conversion, content, and PPC metrics

Benefits

  • 401k plan with company match
  • Comprehensive health, dental, and vision coverage
  • 20 days of paid time off plus a week of paid holiday closure
  • 9 paid holidays per year
  • Reimbursement for professional development
Full Job Description
Growth & Community Marketing Lead

Department: Marketing

Employment Type: Full Time

Location: New York, NY (No-IP)

Reporting To: Balbina, Senior Marketing Manager

Compensation: $80,000 - $90,000 / year

Description

We're looking for someone to be the Senior Marketing Manager's right hand - able to own significant pieces of the funnel end-to-end without needing heavy direction. You'll drive lifecycle, conversion, content, and community across our self-serve consumer base, right as search itself shifts toward AI-driven discovery.

Your Location:
  • You'll work out of the New York, NY area
  • Our Office: 425 Maestro Dr Second Floor, Reno, NV 89511

Your Schedule:
  • Full Time (40hrs/Wk)
  • Monday to Friday: 8am to 5pm

Your Manager:
  • Balbina, Senior Marketing Manager


Your Contribution to No-IP:
  • Own lifecycle/email marketing for the self-serve funnel
  • Own conversion-rate optimization on signup/upgrade flows
  • Own content calendar, translate agency SEO/keyword briefs to a production plan
  • Coordinate with the agency on PPC and paid social strategy
  • Run organic social and community presence (Reddit, social, etc.)
  • Write high-value content: comparison pages, use-case, landing pages
  • Report on lifecycle, conversion, content, and PPC metrics


Your Ideal Background/Experience:
  • 4+ years in growth, lifecycle/email, or content marketing
  • Strong understanding of AIO/GEO/SEO
  • Experience directing PPC strategy and briefs - you'll brief our agency
  • Hands-on experience with lifecycle/email tools (HubSpot, Salesforce)
  • Familiarity with CRO fundamentals - A/B testing and funnel analysis
  • Strong writing skills: Turn technical information into persuasive content

Nice to Have:
  • Background in a subscription, SaaS, or infrastructure/networking product
  • Experience supporting a freemium/pricing-model transition or working with an outside agency


No-IP's Contribution to You:
  • $80-$90k base salary
  • 401k w/match
  • Health, Dental, Vision - 100% covered!
  • 20 days PTO + 1 week paid holiday closure
  • 9 Paid Holidays
  • Professional development reimbursement
* Ladders Estimates

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