Intuit Inc

Group Product Marketing Manager, Emerging Mid Market

Intuit Inc • $213K — $289K *
Mountain View, CA 94040In-Person
Enterprise Technology
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • BA/BS required, MBA preferred, or equivalent work experience
  • 12+ years of product marketing or product strategy experience, ideally in mid-market SaaS
  • Experience managing, hiring, and developing a marketing team
  • Ability to define and defend long-range strategic bets through market intelligence
  • Success influencing senior stakeholders in a matrixed organization
  • Exceptional storytelling skills for executive-level presentations
  • Ownership and judgment in ambiguous scenarios with measurable strategy outcomes
  • Fluency in AI tools and applying them in marketing strategies

Responsibilities

  • Build and lead a high-performing product marketing team
  • Own and set the multi-year strategy for QuickBooks Advanced
  • Unify product and services into a coherent marketing strategy
  • Shape the product roadmap in alignment with strategic priorities
  • Drive cross-functional alignment between product, sales, and executives
  • Establish positioning and messaging standards for marketing initiatives
  • Direct competitive strategy and translate insights into marketing actions

Benefits

  • Comprehensive benefits package
  • Performance-based cash bonuses
  • Equity rewards program
  • Commitment to fair pay across diverse employee groups
Full Job Description
The Emerging Mid-Market Marketing team is seeking a Group Marketing Manager (Leader) to lead the team responsible for defining the future of QuickBooks Advanced, in service of one of Intuit's 3 Big Bets: Disrupt the Small Business Mid-Market. This is a strategic leadership role accountable for both the multi-year product marketing strategy for Advanced and for building and developing the team that executes against it. The ideal candidate is a strategic thinker and proven people leader who can set a bold vision, translate it into a team's day-to-day priorities, and develop talent while influencing senior product, sales, and executive stakeholders to commit to that vision.

Responsibilities

  • Build and lead the team: Hire, coach, and develop a team of product marketers, setting a clear team charter and growing individual careers alongside business outcomes
  • Own Advance's multi-year strategy: Set the strategic direction for where Advanced must go to win in mid-market, shaping the bets that drive long-term competitive position and growth
  • Unify Advanced and Services into one strategy: Bring Advanced and Services together into a single, coherent strategy and go-to-market motion
  • Shape the roadmap at the strategic level: Partner with product leadership to prioritize around the bets that matter most for long-term competitive position
  • Drive cross-functional alignment: Act as the connective tissue between product, sales, and executive stakeholders, ensuring alignment on strategic direction and key decisions
  • Set positioning and messaging standards: Own the master narrative and value proposition for Advanced, ensuring every campaign, launch, and sales asset the team produces ladders back to one consistent story
  • Own competitive strategy: Direct how the team tracks and responds to the competitive landscape, translating competitive intelligence into positioning and packaging decisions


Qualifications

  • BA/BS required, MBA preferred, or equivalent work experience
  • 12+ years of experience in product marketing or product strategy, with a demonstrated track record in mid-market SaaS experience strongly preferred
  • Proven experience managing and developing a team of marketers, including hiring, coaching, and growing talent
  • Proven ability to define and defend long-range strategic bets using market intelligence and customer insight, with the judgment to sequence them pragmatically
  • Demonstrated success influencing senior and executive stakeholders across a complex, matrixed organization to commit to a strategic direction
  • Exceptional communication and storytelling skills, with comfort presenting at executive business reviews
  • Demonstrated ownership, independent judgment, and comfort operating in ambiguity, with measurable outcomes driven at the strategy level
  • Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $213,500 - $289,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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