What you'll be doing

As a member of the Everyday Banking Acquisition team, the Group Product Manager, Digital Channels Acquisition (Cards) will be responsible for the development and execution of strategic initiatives driving new credit card account acquisition through digital channels. Area of focus will span both owned and paid environments and will involve strategic segmentation, targeting, customer journey stewardship, and offer activation. You'll be making recommendations and implementing client acquisition offers, campaigns, and initiatives driving towards activation in digital channels. Responsibilities include quarterly & annual planning, managing and implementing key client acquisition and revenue enhancement strategies to maximize client profitability. In addition, ensuring CIBC remains competitive in the marketplace including managing & monitoring key business metrics (new credit card account sales, approval rates, booking rates, activation rates, and utilization rates), optimizing the annual marketing media budget, evaluating and sizing new credit card account sales opportunities, and identifying opportunities within existing processes and systems for improvement and optimization. You'll drive innovation across areas of responsibility, and apply expert interpersonal, communication, and problem-solving skills.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

• Strategy and planning - Contribute to long-term strategy for the business in collaboration with the Product Owner and other business leaders. Perform in-depth analysis for the purpose of identifying opportunities, developing strategic proposals and competitive strategies and targets the Everyday Banking acquisition offering with the objective of improving sales, increasing business revenue and profitability, competitiveness, growing market share and reducing friction for customers and operational costs to the business. Collaborate with internal partners to oversee, communicate, and align business plans and ensure delivery on strategy and plans.
• Leadership - Manage and own final accountability for client acquisition strategic plan and initiatives for all credit card product acquisition. Continuously monitor and interpret business results against key performance targets to recommend growth initiatives. Responsible for the overall implementation of new offer, campaigns, and acquisition plans. Accountable for the planning and delivery of enhancements for credit card acquisition in digital channels across all card products and client segments. Contribute to the creation of business cases for new initiatives and enhancements.
• Relationship management - Meet business objectives by managing relationships and working effectively with internal and external partners to ensure alignment of product acquisition strategies being implemented. Partners include Digital, Marketing, Segments, Technology, Risk Management, Finance, Legal and Compliance, other lines of business, and business partners. Proactively ask the right questions to partners to identify opportunities and drive profitable growth through all digital channels including paid digital marketing initiatives, organic search optimization, owned internal traffic and onsite advertising.

Who you are

• You can demonstrate extensive experience in product management, strategic planning, and project management sufficient to identify, develop, and implement approved initiatives (experience preferably in financial services). You have strong analytical, problem-solving skills, excellent communication and presentation skills sufficient to prepare and present material to an executive audience. Strong understanding of digital marketing, with a focus on acquisition strategies, SEO, digital advertising platforms, and performance tracking tools. Experience in paid digital marketing campaigns, including paid search, programmatic display, and social advertising strategies, is an asset.
• You give meaning to data. You enjoy investigating complex problems, and making sense of information. You're confident in your ability to communicate detailed information in an impactful way.
• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.
• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
• Values matter to youYou bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

Job Location
Toronto-81 Bay, 25th Floor

Employment Type
Regular

Weekly Hours
37.5

Skills
Analytical Thinking, Client Acquisitions, Communication, Data Analysis, Digital Acquisition, Digital Marketing, Leadership, Marketing Initiatives, Market Research, Paid Media, Paid Search Marketing, Paid Social, Problem Solving, Product Analysis, Product Management, Relationship Management, SEO Techniques, Strategic Objectives