Position Overview

As a Group Marketing Manager within PNC's Referral Growth Marketing organization, you will be based within PNC's footprint.

As the Group Marketing Manager, Referrals Growth Marketing, you will build and scale a customer referral program from the ground up-playing a critical role in driving retail bank growth and enhancing the customer experience.

In this role, you will lead a team to design, launch, and scale a high-impact, data-driven program, overseeing end-to-end performance and executing the go-to-market strategy in close partnership with Retail and Analytics.

What you'll do:
Lead the strategy and execution of the customer referrals program to drive new account growth and adoption.

Own end-to-end program performance, including offer design, economics, budget, and ROI optimization.

Drive omni-channel marketing and continuous test-and-learn initiatives to scale and improve effectiveness.

Partner cross-functionally and lead a team to deliver insights, ensure compliance, and shape long-term strategy.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Establishes the overall direction in connection with the vision. Leads the delivery of strategy in order to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results. Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners. Ensures team proactively adapts to and optimizes for a changing business environment.
• Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision. Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes.
• Manages teams' delivery of business, risk, financial, and process commitments.
• Establishes the budget and has the capability to apply, policies and practices for planning and administering a budget.
• Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results.
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies
Business Acumen, Business Data Analysis, Collaborating, Continuous Transformation, Decision Making and Critical Thinking, Effectiveness Measurement, Influencing, Innovation, Marketing Strategy and Positioning, Problem Solving

Work Experience
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry-relevant experience is typically 8+ years. At least 5 years of prior management experience is typically required. Proven leadership experience with a moderate to large scope of responsibility is required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Pay Transparency

Base Salary: $123,200.00 - $274,560.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 06/17/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.