Group Marketing Manager, Base Chain

Coinbase Careers Page • $205K — $242K *
US-AnywhereRemote in United States
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years in product marketing or GTM roles with team leadership experience
  • Proven track record of successful end-to-end GTM launches
  • Experience managing marketing operations and big-scale events
  • Exceptional storytelling skills for technical audiences
  • Fluency in onchain product functionalities
  • Responsible use of generative AI for operational efficiency

Responsibilities

  • Own the GTM strategy and execution for priority products
  • Lead cross-functional launches translating technical capabilities into narratives
  • Manage marketing operations, prioritization, and team processes
  • Oversee a small team of PMMs as a player-coach
  • Shape and deliver Base's global events strategy
  • Define and report on adoption and performance metrics

Benefits

  • Medical, dental, and vision insurance
  • 401(k) plan
  • Equity and bonus eligibility based on performance
Full Job Description
As a Group Product Marketing Manager on the Base Marketing team, you'll drive the GTM strategy and operations that generate demand and build trust for Base across developers, builders, and enterprises. This team is responsible for positioning Base as the leading Layer 2 for bringing the world onchain. You'll operate as a player-coach, owning high-priority launches and events while managing a small team of PMMs and running the operating rhythm that keeps the team shipping high-quality work on time.

What you'll do:
  • Own GTM strategy and execution for priority products and audiences, including positioning, messaging, and launch planning that drives measurable adoption.
  • Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex technical capabilities into clear narratives that resonate with developers and builders.
  • Drive marketing operations for the team, including planning, prioritization, process design, and the operating cadence that keeps a fast-moving team delivering on time.
  • Manage a team of up to 2 PMMs in a player-coach capacity, setting quality standards for storytelling and GTM execution while personally owning key workstreams.
  • Shape Base's global events strategy and deliver end-to-end event presence, from flagship conferences to owned activations including Base Batches.
  • Define and report on launch performance, adoption, pipeline influence, and partner amplification metrics, optimizing against them to inform ongoing strategy.

Required Skills and Experience:
  • 8+ years in product marketing or GTM roles, including direct experience leading and managing a marketing team with measurable adoption or revenue outcomes.
  • Track record of owning end-to-end GTM launches from strategy through execution, with demonstrated results in driving product adoption or pipeline growth.
  • Proven experience running marketing operations and/or events at scale, delivering both the daily operating rhythm and high-visibility moments.
  • Exceptional writing and storytelling ability with a demonstrated track record of distilling complex, technical concepts into compelling narratives for developer and builder audiences.
  • Fluency with how onchain products work (payments, stablecoins, tokenization, custody) and demonstrated comfort partnering directly with Product and Engineering teams.
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.


Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$205,785-$242,100 USD

  • Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.

About Coinbase Careers Page

Coinbase Careers Page

There has never been a better time to join the global team of Coinbase professionals, a leading force in the cryptocurrency industry and a hub for innovation and growth.

Work You’ll Do

Join Coinbase's market-leading team to assist some of the most innovative companies and individuals in mastering the digital currency landscape. Transform financial transactions and systems with the best minds at Coinbase, where leadership in technology and consulting converges to drive digital innovation. Lead from a unique position in the marketplace, at the intersection of technology, financial expertise, and digital innovation. Work with a global team of business and technology advisors to help clients and the company navigate through the evolving world of digital currencies. Collaborate with a dedicated group of professionals who are experts in blockchain technology and cryptocurrency – all committed to advancing the industry.

Introducing the Coinbase Professional Growth and Development Initiative

The initiative is building a market-leading team to help some of the most well-known companies and professionals master their financial digital transformation journey with Coinbase.

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Join a dedicated group of experts at the forefront of blockchain technology and digital currencies, where industry expertise meets digital innovation.

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The Coinbase Employment Experience

The combined service capabilities, global scale, and joint solution development help clients and employees overcome challenges and lead transformation in the financial industry. Clients and professionals around the globe look to Coinbase for new strategies and solutions to drive innovation and growth in the era of digital finance. Bringing together dedicated professionals, Coinbase empowers individuals to thrive in the era of digital disruption.

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* Ladders Estimates

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