Group Director Core

Power Digital

$125K — $150K *
US-AnywhereRemote in United States
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of leadership experience in a digital marketing agency with small business clients
  • Proven experience managing a P&L for profitable growth
  • Deep expertise in marketing strategy for high-volume, standardized services
  • Strong familiarity with founder-led decision-making processes and budget sensitivities
  • Track record of delivering high Net Promoter Scores (NPS) and retention metrics across portfolios

Responsibilities

  • Own net revenue retention and expansion MRR for the division
  • Maintain executive relationships directly with top-tier accounts
  • Run quarterly executive check-ins and individual account reviews
  • Diagnose risks early and implement proactive fixes and plans
  • Build value-based business cases in partnership with Account Directors

Benefits

  • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution
  • 401(k) plan with 4% employer matching
  • Unlimited Time Off available from day one
  • Paid Volunteer Time Off (VTO) for philanthropic work
  • Fully flexible work environment with remote, in-office, or hybrid options
  • One-time $100 Work From Home stipend
  • Employee Assistance Program (EAP)
  • Two additional mental health recharge days per year
  • Quarterly awards for outstanding performance
  • Ongoing employee development programs for growth and leadership opportunities
Full Job Description
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

The Group Director, Core is Power Digital's senior client relationship and revenue leader for a portfolio of primarily small business, founder-led clients. Your clients are often making their first serious investment in outside marketing help - the founder is usually the client, the budget is real money out of their own pocket, and a single underperforming month can feel existential in a way it rarely does at the enterprise level. You manage a higher-volume portfolio than almost any other Group Director role, and you run it the way a disciplined fund manager runs a broad, diversified book: fewer swings for the fences on any single account, more rigor in the system that keeps every account healthy. You are the executive a founder calls directly - there's no committee and no VP layer between you and the person who built the business - and the leader an Account Director never wants to let down. The roles you consistently play day-to-day are: portfolio growth owner, talent multiplier, tech forward leader and AI systems thinker.

At Power, retention is the floor, not the job. You are commercially driven first: you personally own executive relationships and expansion revenue for the top of your portfolio, and you hold your team to the same standard. In Core, that means running a scalable, standardized system - foundational packages, repeatable playbooks, and efficient triage - rather than bespoke strategy for every account, because the portfolio is wider and the margin for one-off customization is thinner than at any other tier. You coach Account Directors and their teams to operate as AI-Native Growth Directors - faster, sharper, and less buried in manual work than the role has ever required before. You decide which AI tools and workflows the division adopts. Your influence runs beyond Client Experience: you shape your Division's go-to-market position, you're a thought partner to your Managing Director and VP, and you represent Power Digital in market on how small, founder-led businesses can grow with limited resources.

Key Responsibilities:
  • Own net revenue retention and expansion MRR for the division; treat expansion as the primary commercial lever of the role and own the division's monthly service expansion target
  • Personally own executive relationships across the top 10-20% of the portfolio by MRR - direct relationship, not delegated
  • Run quarterly, relationship-focused executive check-ins with top-tier accounts and 1x1 check-ins with every priority account
  • Maintain an accurate, self-owned retention forecast on a weekly basis - accountable for the accuracy of the division's retention data
  • Track vertical-specific signal such as founder engagement and responsiveness, service package utilization, and time-to-first-win on foundational packages, since a disengaged founder or a stalled quick win is often the earliest warning sign of churn at this tier
  • Diagnose risk early and install fixes, not just responses; lead or co-lead quarterly plans for the top 10% of the portfolio, weighted toward strategic outcomes over metrics recaps
  • Partner with Account Directors to build value-based, consultative business cases - expansion should drive value, not be sold
  • Identify and lead common Core expansion paths, including upsell from foundational packages into additional service lines, and efficient, template-driven expansion offers built for speed rather than custom-built proposals
  • Work with Account Directors to keep the Salesforce pipeline current and accurate - stages, forecast, and next steps updated weekly
  • Serve as the frontline for product and vertical innovation, feeding client signal into Power Circuit
  • Build and evolve vertical-relevant reporting frameworks for Core, including metrics such as time-to-first-win, founder engagement/response rate, and package-level utilization, built to work at scale across a high-volume portfolio
  • Play a key leadership role in final-round pitches for prospective clients where support is needed
  • Bring vertical point of view and executive credibility to new business
  • Partner with Sales to sharpen positioning, collateral, and win rate for the division's go-to-market
  • Directly manage Account Directors and oversee the pod that supports them
  • Coach every direct report to operate as an AI-Native Growth Director, not a task manager - faster diagnosis, more client-facing time, less manual reporting
  • Evaluate the team on Pulse sentiment, health scores, and expansion weekly - not just activity
  • Raise the floor on AI adoption - no one on the team operates the old way
  • Own hiring, staffing, capacity, and career pathing for the division; facilitate DAPs and career progression conversations
  • Practice radical candor; deliver timely, actionable feedback that accelerates careers
  • Identify and develop key talent for future Sr. Account Director & Group Director roles
  • Lead training on vertical-specific and AI-native tools, processes, and strategies
  • Vibe-codes prototypes to automate repeatable tasks, surface better insights, and test hypotheses quickly
  • Designs AI workflows for the team - builds the system, not just uses the tools; models AI-forward behavior
  • Runs Omega and Iris across the full portfolio and acts on the patterns they surface
  • Decides which AI tools and workflows get adopted, when, and how across the division
  • Owns division-level AI quality tradeoffs - where AI accelerates output, and where it must never touch client-facing work unreviewed
  • Builds and evolves Power Circuit solutions specific to the division with AI-assisted research; runs a monthly audit to confirm adoption
  • Collaborates with the innovation team on enhancements and optimizations that better serve the division's clients
  • Consulted on the division P&L and accountable for the profitability of the portfolio
  • Forecast the four pillars - Churn, Service Expansion, New Business, Efficiency - in partnership with the MD and VP
  • Use the P&L and strategic growth bets to build the business case for headcount and investment; drive efficiency through technology, AI, and process improvement
  • Own resolution of every escalation in the direct portfolio
  • Partner with Data Intelligence, Media Planning, and Activation teams to keep strategy and execution connected
  • Represent Power Digital in market - speaking, content, and client-facing points of view
  • Become the internal knowledge hub other leaders turn to for vertical and division expertise
Role Requirements
  • Department leadership and management experience required - has led Account Directors or senior marketers as direct reports
  • 10+ years of leadership experience in a digital marketing agency, with small business or founder-led client work at the AD level or above
  • Experience managing a P&L for profitable growth
  • Deep marketing fluency across a high-volume, standardized-service portfolio - foundational packages, repeatable playbooks, and time-to-value; understands where a scaled service model breaks down for an individual account and how to fix it without abandoning the system
  • Channel and program strategy expertise across a standardized service catalog - has built or overseen scalable, template-driven marketing programs, not bespoke enterprise strategy, without sacrificing quality
  • Measurement expertise: keeping reporting simple, fast, and founder-legible - time-to-value and quick-win ROI - and how to translate marketing performance into terms a first-time marketing buyer can act on, without over-engineering the analysis
  • Familiarity with the realities of founder-led decision-making - budget sensitivity tied to personal cash flow, fast decision cycles, and low tolerance for jargon or delay
  • Has presented to and pushed back on a founder or owner when the data supported it - can hold a direct, plain-language conversation about performance and expectations without an intermediary layer
  • Expertise in contract negotiation, client retention, and client growth
  • Proven track record delivering high NPS and retention metrics across a high-volume portfolio
  • Extensive knowledge of owned, earned, and paid marketing channels appropriate for small business budgets - content, SEO, paid search, paid social, and programmatic
  • Familiarity with Core-specific platforms and tools: standardized reporting and dashboarding tools built for scale, CRM systems, and lightweight marketing automation suited to small business budgets
  • Operational discipline - able to run a consistent, efficient system across many accounts rather than reinventing the approach for each one
  • Entrepreneurial spirit - energized by building, not just operating; contributes to product and go-to-market strategy, not just client management
Key Performance Indicators (KPIs)

Primary: Meet or exceed a 60% Expansion-to-Churn Ratio (ETCR) on a trailing 3-month average

Secondary Expectations:
  • 103% net revenue retention (trailing 6-month average)
  • 100% MRR (Monthly Recurring Revenue) Growth target achievement (set annually)
  • $125K in monthly service expansion pipeline creation across the division
  • +90% employee retention rate
  • Portfolio NPS at or above 8 (trailing 12 months)
Most Important Things (MITs)
  • Division Business & Team Leadership
  • New Business & Service Expansion Leadership
  • Product Quality, AI & Systems Development
  • Client Portfolio Ownership

Benefits & Perks:
  • Base salary + commission opportunities
  • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
  • 401(k) plan - 4% employer contribution matching
  • Unlimited Time Off available on day one
  • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
  • Fully flex work environment: full-remote, in-office, or hybrid
  • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
  • Employee Assistance Program (EAP)
  • 12 observed United States national holidays + 2 mental health recharge days per year
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

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