Founding Go-to-MarketLocation: San Francisco, CA
Work Model: In person, 5 days/week
Compensation: $120,000-$220,000 base + performance-based commission + equity
About the RoleOur partner is hiring a
Founding Go-to-Market team member to help build the company's go-to-market engine from the ground up.
This role sits at the intersection of SDR, demand generation, GTM engineering, and light full-cycle sales. In the early days, the biggest focus will be on building pipeline: running outbound experiments, finding creative ways to reach the right buyers, testing new channels, and using modern GTM tools to drive results. While this person should be capable of taking sales calls and helping move deals forward, this is not a traditional closing-heavy AE role. Enterprise deals will remain largely founder-led for now.
This is a strong fit for someone who wants to be close to the founders, move quickly, wear multiple hats, and help define the GTM motion at a high-upside startup.
What You'll Do- Build and run outbound pipeline generation experiments across email, LinkedIn, phone, and other channels
- Use modern GTM tooling and AI tools to identify leads, personalize outreach, and improve campaign performance
- Track results, measure performance, and iterate quickly on messaging, segmentation, and channel strategy
- Help develop repeatable outbound and demand generation systems from scratch
- Support early-stage sales efforts by joining calls, helping qualify opportunities, and moving deals forward
- Attend conferences and events as needed to support pipeline development and company growth
- Work directly with the CEO on GTM strategy, execution, and prioritization
- Play a foundational role in shaping the future GTM organization as the company grows
What They're Looking For- 2-3 years of experience in demand generation, outbound, pipeline generation, or GTM engineering
- Strong ability to find leads, test creative outbound approaches, and build pipeline in ambiguous environments
- Comfortable operating in a role that is more SDR / GTM-engineering leaning at the start, while still being able to handle sales conversations when needed
- Startup experience strongly preferred
- Likely backgrounds include:
- Founding GTM or early GTM hire at a Seed or Series A startup
- Early commercial hire at a later-stage startup looking to move into a more foundational role
- Strong interest in working in person in a fast-moving, highly iterative environment
- High ownership, urgency, and willingness to figure things out without a lot of structure
Nice to Have- Experience selling into technical buyers or working in AI, infrastructure, developer tools, or conversational AI environments
- Experience as an SDR who grew into broader GTM ownership, or as an AE who still enjoys pipeline creation and outbound experimentation
- Familiarity with modern GTM engineering workflows and outbound tools
- Comfort with conference-based pipeline generation and multi-channel prospecting
- Interest in growing into a future GTM leadership role
Why This Role- Chance to join an early team with real momentum and notable customers already in market
- High ownership role with daily exposure to the founders
- Opportunity to build the GTM motion rather than inherit one
- Clear path to grow into a GTM leadership role over time
- Competitive cash comp, upside through variable comp, and meaningful equity
Compensation- Base salary: $120,000-$220,000
- Variable comp: performance-based commission on top
- Equity: 0.2%-1.0%
