Workday

Go-To-Market (GTM) Associate

Workday$74K — $111K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1+ years in sales, go-to-market, or business development; or consulting role
  • Experience in pipeline generation and client outreach
  • Professional proficiency in English with strong communication skills
  • Preferred: Experience in high-growth B2B SaaS or top-tier management consulting
  • Bachelor's degree from a highly competitive university
  • Ability to execute strategic insights into revenue
  • Collaborative, curious, and humble team player

Responsibilities

  • Drive pipeline generation through lead qualification and deal sourcing
  • Execute market strategy by assessing emerging trends and opportunities
  • Shape the go-to-market motion through collaboration with sales leadership
  • Build relationships with executive stakeholders to achieve strategic results

Benefits

  • Impactful work with a team from top tech companies
  • Accelerated professional development with mentorship
  • Global collaboration across diverse teams
  • Flexible work schedule allowing for in-office and remote balance
Full Job Description

About the Team

Sana (now a part of Workday) is an AI lab building superintelligence for work. Our mission is to empower organizations to accomplish their goals faster by helping teams effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. Trusted by pioneering global companies and serving over 1 million users worldwide, we are looking for pragmatic dreamers to join us in reshaping how humans harness knowledge.

About the Role

The Go-To-Market team brings our cutting-edge AI products to the global market. As a GTM Associate, you will serve as the crucial first touchpoint for stakeholders at leading global organizations. This is a highly strategic, individual contributor role focused on sourcing high-value deals and building a robust sales pipeline. You will work closely with our leadership team to navigate an unprecedented market, shape our go-to-market motion, identify emerging trends, and set the blueprint for scalable growth.

Key Responsibilities
  • Drive Pipeline Generation: Act as the initial point of contact for prospective enterprise clients, executing lead generation, qualification, and high-value deal sourcing.

  • Execute Market Strategy: Assess markets to identify emerging trends, strategic organizational needs, and opportunities where Sana’s AI solutions can add immediate value.

  • Shape the GTM Motion: Collaborate with sales leadership to refine outreach blueprints, tools, and methodologies that enable global scaling.

  • Build Relationships: Transform strategic insights into tangible results through relentless tactical execution and relationship-building with executive-level stakeholders.


What We Offer
  • Impactful Work: Help shape the future of AI alongside brilliant minds formerly from Google, Apple, Spotify, Notion, Slack, and Databricks.

  • Accelerated Growth: Swift professional development supported by continuous feedback and direct mentorship from senior leaders.

  • Global Collaboration: Work alongside exceptional teammates across 5+ countries from our highly collaborative and inspiring office spaces.

About You

Basic Qualifications
  • 1+ years of professional experience in a commercial, sales, go-to-market, or business development role; OR 1+ years of experience in management consulting.

  • Demonstrated experience in pipeline generation, client outreach, or lead qualification.

  • Professional proficiency in English with excellent written and verbal communication skills.

Other Qualifications
  • Preferred Experience: Prior experience working in a high-growth B2B SaaS startup environment or at a top-tier management consulting firm (e.g., McKinsey, BCG, Bain).

  • Education: A Bachelor's degree or higher from a highly competitive or top-tier university.

  • Strategic Execution: Proven ability to assess complex markets, identify key opportunities, and execute relentlessly to convert insights into revenue.

  • Problem Solving: A "first-principles" thinker with a strong bias for action, comfortable navigating ambiguous and fast-paced environments.

  • Culture Fit: Highly collaborative, inherently curious, humble, and driven by a desire to exceed goals and elevate the team around you.


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please .

Primary Location: USA.NY.New York City.Sana

Primary Location Base Pay Range: $74,000 USD - $111,000 USD

Additional US Location(s) Base Pay Range: $74,000 USD - $111,000 USD



Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

About Workday

Workday, Inc. is a provider of enterprise cloud applications for finance and human resources. The Company delivers financial management, human capital management and analytics applications designed for various companies, educational institutions and government agencies. As part of its applications, the Company provides embedded analytics that capture the content and context of everyday business events, facilitating informed decision-making from wherever users are working. Its applications include Workday Financial Management, Workday Human Capital Management (HCM) and Other Applications. It also provides open, standards-based Web-services application programming interfaces, and pre-built packaged integrations and connectors. Workday, Inc. is headquartered in Pleasanton, California.
Learn more about Workday
Size
15,932 employees
Market Cap
$42.2 billion
Industry
Net Income
-$282.4 million
Founded
2005
5 Year Trend
+26.7%
Revenue
$4.3 billion
NASDAQ

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