Go to Market Engineer

talentpluto

$140K — $180K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • ~2+ years in SDR/BDR, growth, or GTM execution roles
  • Proven experience with outbound and self-sourced pipeline generation
  • Strong written communication with attention to detail
  • Comfortable using and learning technical tools (CRM, data, automation)
  • Ability to execute multi-touch, personalized outreach

Responsibilities

  • Run multi-touch outbound across a curated set of high-value accounts
  • Re-engage event-driven pipeline using creative approaches
  • Leverage content and retargeting to drive engagement
  • Continuously test channels, messaging, and timing to improve conversion
  • Segment accounts and personas to drive effective outreach
  • Use and configure GTM tools and data systems to track performance

Benefits

  • Meaningful equity offered
  • Remote work flexibility (SF Bay Area / NYC preferred)
Full Job Description
Go-to-Market Engineer (GTME)

Location: Remote (SF Bay Area / NYC preferred)
Compensation: ~$140K - $180K + meaningful equity
Experience: ~2+ years

Role Overview

This is a Go-to-Market Engineer (GTME) role focused on executing and optimizing how the company engages a high-value, finite market.

You'll work across a clean list of ~8-9K qualified accounts, many representing significant revenue, and turn that into pipeline through multi-touch outbound, retargeting, and lifecycle engagement.

This is not just outbound. It's a hands-on execution role across sales + growth, where you decide how to engage prospects-not just that you should.

What You'll Do
  • Run multi-touch outbound across a curated set of high-value accounts (email, LinkedIn, selective calls)
  • Re-engage event-driven pipeline (hundreds of high-intent prospects) using creative approaches beyond sequences
  • Leverage content and retargeting (e.g., LinkedIn posts, founder touchpoints) to drive engagement
  • Continuously test channels, messaging, and timing to improve conversion
  • Segment accounts and personas to drive more effective outreach
  • Use and configure GTM tools and data systems to track and optimize performance


What We're Looking For
Must-Haves
  • ~2+ years in SDR/BDR, growth, or GTM execution roles
  • Proven experience with outbound and self-sourced pipeline generation
  • Strong written communication and attention to detail
  • Comfortable using and learning technical tools (CRM, data, automation)
  • Ability to execute multi-touch, personalized outreach
  • Experience in early-stage or fast-moving environments


Nice-to-Haves
  • Experience in FinTech or B2B SaaS
  • Exposure to retargeting, lifecycle, or growth marketing concepts
  • More technical background (e.g., CS degree or strong systems thinking)
  • Experience converting event or inbound interest into pipeline
  • Familiarity with persona-based segmentation and targeted GTM motions

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