Crown Equipment Corporation

GM Sales Counterbalance

Crown Equipment Corporation$110K — $130K *
Manufacturing & Automotive
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-15 years of related experience in sales management
  • Bachelor's degree in Sales or Business, or equivalent professional experience
  • Willingness to travel extensively (over 20%)
  • Ability to drive a personal vehicle for company business
  • Experience in managing and developing sales strategies
  • Strong understanding of customer relationship management
  • Capability to monitor profit margins and market positioning

Responsibilities

  • Promote growth and enhance end-user satisfaction for counterbalance products
  • Establish and prioritize sales goals and procedures across the Americas
  • Lead Regional Managers in executing sales strategies
  • Drive retail focus and conduct customer visits for brand effectiveness
  • Develop and implement strategies to expand market share
  • Build new accounts while maintaining existing customer relationships
  • Monitor and improve profit margins through pricing and sales tactics

Benefits

  • Comprehensive health, dental, and vision insurance
  • Flexible benefits plan
  • 401K retirement savings plan
  • Life and disability benefits
  • Paid parental leave
  • Paid holidays and vacation
  • Tuition reimbursement
Full Job Description
Job Posting External

We are seeking a dynamic and strategic sales leader to drive growth and end-user satisfaction across our counterbalance product line in the North and South American markets. This individual will play a critical role in shaping sales strategies, guiding regional teams, and strengthening customer and retail partnerships to maximize market success.

Job Duties
  • Promote growth and enhance end-user satisfaction in Company's counterbalance products.
  • Establish and prioritize goals, objectives, and procedures for all sales activities across the Americas.
  • Lead, support, and oversee Regional Managers of Counterbalance Sales.
  • Drive retail focus and customer visits to maximize effectiveness and ensure strong brand presence.
  • Develop and implement sales strategies to expand market share and increase profitability.
  • Build new accounts while developing strategies to maintain and strengthen existing customer relationships.
  • Monitor and improve profit margins through effective pricing, sales tactics, and market positioning.
  • Provide valuable insights on competitive activity and product development opportunities.
  • Ensure retail partners are trained, equipped, and focused on selling the proper counterbalance products to customers.


Minimum Qualifications
  • 8-15 years related experience
  • Bachelor's degree (Sales or Business)
  • Non-degree considered if 12+ years of related experience along with a high school diploma or GED
  • Extensive travel (over 20%)
  • Extensive overnight stays (over 20%)
  • Job requires an employee to drive a personal vehicle to conduct company business
  • Per 8-hour shift. Sit 8 hours and stand 0 hours. Typical office environment (low noise level, limited exposure hot/cold temperatures, dust, fumes, and vibrations). Regular interaction with others and performs a degree of independent work. Physical and mental demands are akin to the majority of office positions with prolonged periods of sitting and prolonged use of a computer/keyboard. Infrequent lifting, walking and climbing stairs. Occasional use of office equipment (copiers, printers, etc.).


Preferred Qualifications
  • Eight years of prior field sales experience.
  • Detailed understanding of Company's sales operations.
  • Strong verbal and written communication skills.


Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

About Crown Equipment Corporation

Crown Equipment Corporation is a manufacturer of material handling equipment. The company was founded in 1945 and is headquartered in New Bremen, Ohio. Crown Equipment offers a wide range of products including forklifts, pallet jacks, and reach trucks. The company also provides warehouse design and automation services. Crown Equipment's products are sold through a network of dealers and distributors across the United States and internationally.
Learn more about Crown Equipment Corporation
Size
16,000 employees
Industry
Founded
1945

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