General Motors

GM Performance & Messaging Strategist - Cadillac

General Motors • $105K — $140K *
Warren, MI 48089In-Person
Consumer Technology
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 3+ years of experience in performance marketing or analytics with digital focus
  • Bachelor Degree required
  • Strong analytical skills with metrics such as CTR, CPA, and ROAS
  • Proven ability to manage cross-functional stakeholders and shifting priorities
  • Experience in coordinating regional marketing campaigns with field staff
  • Detail-oriented with a proactive approach to identifying optimization opportunities
  • Interest in AI-based creative tools and workflows

Responsibilities

  • Build strategies to optimize performance across digital media platforms
  • Support the testing agenda by designing tests and summarizing results
  • Create performance reports for leadership and cross-functional teams
  • Coordinate creative needs across national and regional campaigns
  • Manage ongoing creative inventory for alignment with media strategies
  • Evolve AI-enabled messaging processes to improve workflows
  • Collaborate with teams to translate insights into actionable creative strategies.

Benefits

  • Health, dental, and vision insurance options
  • Health Savings Account and Flexible Spending Accounts
  • Retirement savings plan
  • Paid vacation and holiday time
  • Tuition assistance programs
  • Employee assistance program and wellness initiatives
  • GM vehicle discounts
  • Potential for relocation benefits
Full Job Description
Job Description

The GM Performance & Messaging Strategist supports performance marketing creative and messaging, optimizing lower-funnel communications to improve media efficiency, conversion, and GM's key growth objectives. This role acts as a key connector between creative strategy, performance marketing, and analytics, with a particular emphasis on liaising with our sales & dealer network and connecting the dots across T1 and T3 messaging, ensuring that creative output aligns to business goals, brand standards, and measurable performance outcomes.

Operating as an advanced individual contributor, this role aligns to one of our core brands (Chevrolet, GMC, Buick, Cadillac) and partners closely with the Head/Director of Performance Marketing to translate data and insights into compelling messaging that moves the needle on conversion and sales, and to scale AI-enabled messaging workflows across campaigns and channels.

Key Responsibilities:
Performance, Analytics & Testing
  • Build strategies around performance across paid media platforms (e.g., Meta, Google, YouTube, TikTok), connecting creative elements to key performance metrics such as CTR, CVR, CPA, ROAS, engagement rate, and view-through performance.
  • Support the testing and learning agenda by helping design tests (messaging, formats, offers, audiences), pulling results, and summarizing insights and recommendations.
  • Build clear, concise performance readouts and decks for cross-functional partners and leadership.

Cross-Tier & Cross-Functional Integration
  • Coordinate national and Tier 2 / regional creative needs, supporting consistency, efficiency, and brand alignment across markets.
  • Manage and track ongoing creative inventory across upper-funnel and lower-funnel initiatives, ensuring assets are current, performant, and aligned to media strategy.
  • Partner with brand, CRM, media, and retail teams to maintain alignment of messaging and creative across the full customer journey.

AI-Enabled Creative & Workflow Leadership
  • Help evolve performance marketing's AI-based messaging processes, including workflow improvement, testing frameworks, and creative iteration at scale.
  • Partner with internal teams (e.g., Marketing, Data, IT, Legal) and external partners to evaluate and operationalize AI-enabled tools for creative generation, optimization, and personalization at scale.
  • Build repeatable processes and playbooks that accelerate creative iteration while protecting GM's brand integrity, safety standards, and equity.

Collaboration & Emerging Leadership
  • Collaborate closely with internal partners, including and especially sales & dealer representative, clearly articulating performance insights and creative feedback.
  • Present findings and strategic recommendations to marketing leadership and creative stakeholders in a clear, structured way.
  • May mentor junior team members or interns on tools, processes, and analytical approaches, helping to raise the overall performance bar.

Messaging Strategy
  • Contribute to the performance & messaging strategy across upper- and lower-funnel channels, helping to ensure a unified narrative from awareness through conversion.
  • Support brand marketing in development of creative strategies in partnership with media, digital, and agency partners, acting as the "connector to the data" and ensuring performance objectives are embedded upfront.
  • Translate performance and audience cultural insights into differentiated creative platforms and executions that can scale across channels, formats, and audiences.


Qualifications:
  • 3+ years of experience in performance marketing, brand marketing, marketing analytics, or consulting/agency, with exposure to digital and paid media environments and an strong analytical bent.
  • Bachelor Degree required.
  • Strategic and creative thinker with a strong eye for storytelling and messaging quality.
  • Highly comfortable working in a fast-paced environment with multiple stakeholders and shifting priorities.
  • Experience analyzing performance using metrics such as CTR, CVR, CPA, ROAS, engagement rate, and view-through performance; experience with simple Excel modeling to identify ecommerce and media trends.
  • Knowledge of national and regional campaign coordination, including retailer or Tier 2 dynamics. Experience working with non-technical and field staff, educating them on the ins and outs of complex marketing topics.
  • Proactive, highly detail-oriented, and motivated to identify optimization opportunities across creative, process, and performance.
  • Excellent communication, organization, and cross-functional collaboration skills, with the ability to simplify complex data into actionable insights.
  • Experience with (or curiosity and drive to learn) AI-enabled creative tools; strong interest in developing AI-assisted creative workflows as part of day-to-day work.
  • Experience understanding platform-based analytics (e.g., Meta, Google Ads, YouTube, TikTok Ads, or similar dashboards) to evaluate performance, identify trends, and guide optimization across paid media channels.


Preferred Attributes:
  • Solid understanding of upper-funnel and lower-funnel marketing objectives and how creative and media work together to drive outcomes.
  • Ability to balance brand-building priorities with performance-driven decision-making and a strong attention to detail.
  • Familiarity with creative testing, audience segmentation, and paid media channels, along with comfort working in platform reporting environments.


Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
  • The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive success at General Motors.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at General Motors

More Consumer Technology Jobs

Find similar GM Performance & Messaging Strategist - Cadillac jobs:

NationwideWarren, MI