Blackbaud, Inc.

Principal Growth Marketer

Blackbaud, Inc. • $101K — $132K *
US-AnywhereRemote in United States
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 7+ years of experience in growth marketing or a similar role with a track record of successful campaigns
  • Ability to drive sales pipeline and revenue through effective marketing strategies
  • Experience operating in a cross-functional, pod-like team structure
  • Deep understanding of customer psychology for actionable strategy development
  • Hands-on proficiency in data analysis tools like Adobe Analytics and Qlik
  • Experience in designing and executing A/B and multivariate tests
  • Results-oriented mindset with a focus on ROI and solving complex sales cycle challenges

Responsibilities

  • Develop and execute strategic growth programs to generate qualified pipeline
  • Innovate and experiment with campaigns using a data-driven approach
  • Establish clear KPIs and reporting templates to track program success
  • Work closely within a pod-like structure for seamless execution across teams
  • Provide regular updates to stakeholders on key metrics like lead quality and conversion rates

Benefits

  • Medical, dental, and vision insurance
  • Remote-flexible workforce
  • Wellness Programs
  • 401(k) program with employer match
  • Flexible paid time off
  • Generous Parental Leave
  • Donations for Doers
  • Pet insurance, legal and identity protection
  • Tuition reimbursement program
Full Job Description
Principal Growth Marketer

Blackbaud is looking for a strategic and results-oriented Principal Growth Blackbaud Agents For Good. You will be responsible for designing innovative programs that improve the experience to acquire new customers. You'll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue wile also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.

What you will do:
  • Strategize, Plan, and Execute Growth Programs: Develop and execute strategic growth programs to generate qualified pipeline. You'll translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media AI driven channels.
  • Innovate and Experiment: Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance. You'll leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works.
  • Qualified Pipeline and Revenue Generation: You will have a primary focus of generating high-quality pipeline. You'll establish clear KPIs and reporting templates to track the success of programs against target objectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.
  • Cross-Functional Collaboration: Work closely within a pod-like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution.


What we're looking for:
  • 7+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
  • Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
  • Proven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholders.
  • Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel.
  • Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data.
  • Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle.
  • Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.
  • Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.


The starting base pay is $101,900.00 to $132,800.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:
  • Medical, dental, and vision insurance
  • Remote-flexible workforce
  • Wellness Programs
  • 401(k) program with employer match
  • Flexible paid time off
  • Generous Parental Leave
  • Donations for Doers
  • Pet insurance, legal and identity protection
  • Tuition reimbursement program

About Blackbaud, Inc.

Blackbaud is a cloud computing provider that serves the social good community—nonprofits, foundations, corporations, education institutions, healthcare organizations, religious organizations, and individual change agents. Its products focus on fundraising, website management, CRM, analytics, financial management, ticketing, and education administration. Blackbaud's flagship product is a fundraising SQL database software, Raiser's Edge. Revenue from the sale of Raiser's Edge and related services accounted for thirty percent of Blackbaud's total revenue in 2012. Other products and services include Blackbaud Enterprise CRM, Altru, Financial Edge, Education Edge, Blackbaud NetCommunity, eTapestry, Luminate Online, Luminate CRM, Friends Asking Friends. In addition, Blackbaud offers consultancy services to nonprofit organizations. Blackbaud was founded in 1981 by Anthony Bakker. The company is headquartered in Charleston, South Carolina. It has regional offices in Austin, Texas; Plano, Texas; St. Paul, Minnesota; and Bedford, New Hampshire. Internationally, Blackbaud has offices in London, England; Sydney, Australia and Glasgow, Scotland. Michael Gianoni is Blackbaud's CEO.
Learn more about Blackbaud, Inc.
Size
3,600 employees
Market Cap
$3 billion
Industry
Information Technology
Net Income
$7.7 million
Founded
1981
5 Year Trend
+4.9%
Revenue
$913.2 million
NASDAQ
BLKB
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Blackbaud, Inc.

More Business Services Jobs

Find similar Principal Growth Marketer jobs:

NationwideRemote