THE ROLE The Trade Desk is seeking a strategic and commercially oriented General Manager (GM) Business Development, to lead one of the company's most important enterprise client partnerships.This role sits at the intersection of business development, product strategy, commercial leadership, and executive relationship management. The successful leader will own the vision and growth strategy for one of The Trade Desk's largest enterprise clients.This is not a traditional sales leadership role. The GM will serve as the senior commercial leader for this client's business, bringing together cross-functional stakeholders across Product, Engineering, Sales, Client Services, and Executive Leadership to drive long-term growth and innovation.The ideal candidate combines enterprise partnership experience, deep advertising and technology expertise, strong executive presence, and the ability to align complex organizations around a common vision.
KEY RESPONSIBILITIES- Define and execute the long-term growth strategy for The Trade Desk's client partnership ecosystem.
- Serve as the senior commercial leader and executive sponsor for key Walmart relationships.
- Drive alignment across Business Development, Product, Engineering, Client Services, and Executive Leadership.
- Identify and develop new opportunities for partnership expansion, product innovation, and business growth.
- Lead complex commercial discussions and strategic partnership negotiations.
- Enable broader sales teams to effectively position and grow the enterprise client's opportunities.
- Build trusted relationships with senior stakeholders across the client's, agencies, and key advertisers.
- Partner closely with the GM, Client Services to deliver a seamless experience across the client's business ecosystem.
QUALIFICATIONS- 15+ years of experience in business development, strategic partnerships, enterprise sales, commercial strategy, general management, consulting, or related leadership roles.
- Significant experience in advertising, digital media, programmatic, ad tech, martech, retail media, commerce media, enterprise technology, or consulting.
- Proven track record owning or materially scaling a large enterprise client, partner, platform, or business line.
- Experience managing complex commercial models across multiple revenue paths, stakeholder groups, and operating structures.
- Strong understanding of media agencies, brand advertisers, retail media networks, platform partnerships, data-driven advertising, and measurement.
- Experience influencing Product, Engineering, Legal, Finance, Sales, Client Services, and executive stakeholders.
- Demonstrated ability to lead through ambiguity, business transition, and matrixed team environments.
- Experience working with retail media, CPG, shopper marketing, commerce media, or large retailer ecosystems is a plus, but not required.
- Prior P&L ownership, business unit leadership, or GM-style accountability is strongly preferred.
WHAT YOU'LL BRING - A business owner's mindset for one of The Trade Desk's most strategically important partnerships.
- The ability to turn a fragmented commercial ecosystem into a unified enterprise strategy.
- Experience growing complex partnerships that involve media, technology, data, agencies, advertisers, and product roadmaps.
- Credibility with senior executives and the ability to represent the business internally and externally.
- Strong commercial instincts around deal strategy, growth pathways, and sales enablement.
- The ability to align Product, Engineering, Legal, Finance, Client Services, and Sales around a shared TTD - client roadmap.
- A clear, confident narrative for why The Trade Desk is doubling down on this client and how the partnership can become significantly larger over time.
- The judgment to balance immediate business needs with long-term platform and partnership potential.
In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is
$147,200-$269,900 USD
