Job Summary:We are seeking a strategic and execution-driven Senior Marketing Manager to lead the development and orchestration of our annual marketing calendar within a fast-growing health and wellness e-commerce environment. This role will be responsible for translating business priorities into integrated, customer-centric campaigns that drive engagement, conversion, and long-term loyalty.You will partner closely with merchandising, global channel teams, and regional marketing teams to bring key health and wellness initiatives to life - ensuring seamless execution across all digital touchpoints. The ideal candidate is highly collaborative, detail-oriented, and an exceptional communicator who can navigate complexity and align diverse stakeholders.Key Responsibilities: - Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events
- Partner with merchandising teams to identify category priorities (e.g., supplements, beauty, sports nutrition, wellness essentials) and translate them into compelling marketing plans
- Collaborate with global channel teams (e.g., paid media, CRM/email, social, affiliates, on-site) and regional marketing teams to ensure cohesive campaign execution
- Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging and a seamless customer experience
- Act as the central point of coordination across cross-functional teams, managing timelines, dependencies, and deliverables to ensure flawless execution
- Partner with Business Intelligence to monitor and analyze campaign performance, using data and insights to optimize future marketing initiatives
- Ensure marketing initiatives are aligned with brand standards, regulatory considerations, and customer trust expectations within the health and wellness space
- Identify opportunities to improve processes, enhance cross-team collaboration, and scale marketing operations effectively
Success Metrics:- A well-structured, proactive marketing calendar that is clearly aligned with business priorities and consistently delivered on time
- Seamless execution of integrated campaigns across all channels, with minimal friction between global and regional teams
- Strong cross-functional alignment, with merchandising, channel, and regional teams operating with clarity on priorities and timelines
- Measurable improvements in campaign performance, including engagement, conversion, and revenue contribution
- Increased efficiency in marketing processes, with streamlined workflows and improved speed-to-market
- Consistent, high-quality customer experiences across all touchpoints that build trust and loyalty in the health and wellness space
Required Qualifications:- 10+ years of experience in marketing, preferably within health & wellness e-commerce with a strong focus on campaign planning, integrated marketing, or program management
- Strong experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment
- Proven ability to partner cross-functionally with merchandising, product, and regional teams
- Deep understanding of e-commerce marketing levers, including promotions, lifecycle marketing, and digital channels
- Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
- Data-driven mindset with experience using performance metrics to inform decisions
- Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus
Technical & Platform Proficiency:- High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Education Requirements: - Bachelor's degree in Marketing, Business, Communications, or a related field required
- MBA or advanced degree is a plus, but not required
What Success Looks Like: - Increased engagement and conversion on health content pages
- High-performing product bundles and regimen-based experiences
- Improved customer understanding and trust in health and wellness offerings
Compensation:
The expected salary range for this role is $115,000 - $150,000 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.
